This post comes out of my own experience and has been prompted by a fellow blogger at Web Development.
I am in the middle of a serious redevelopment of my site which will soon be going from the Blogger platform to WordPress and paid hosting. The reason is nothing to do with Blogger and SEO it is simply to allow me more flexibility and I will go into more detail later in this post.
I am not going to turn this post into a full blown Blogger/WordPress debate, I simply want to highlight where I think wordpress has the edge, but at the same time explain why Blogger can also be powerful
Code To Content
I stated before in previous posts that the code to content ratio means less now Google is capable of downloading massive files, however I still believe less code leads to more prominence on your text or keywords.
This becomes an issue on blogger as all your CSS elements are on your pages, this seriously increases your code to content ratio and I believe dilutes the effect of your body text and headings. I wouldn’t say it plays a massive factor in ranking but it is recommendable to have your page as tidy as possible. CSS on WordPress is kept in a separate file and allows less page clutter
The ability to have static pages is a big plus for search engine optimisation efforts. You can dedicate pages to set keywords, optimise and target links back to those pages. Now you can also do this with blogger posts, however the page would still include static elements from every other page of your blog, for instance my picture and images appear on every page, this is something I can overcome with WordPress.
This is design and SEO related but I believe a professional looking site decreases bounce rates and SEO is all about delivering profitable organic traffic.
Blogger is all round an easier platform to work with and edits can be made directly to your blog template. WordPress requires plugins and “some” can be temperamental. Editing titles, headings and other code on Blogger requires little effort, WordPress requires a little more but the same results can now be achieved.
The H1 Tag
One of my personal gripes with the Blogger template is the inability to create a unique H1 for each page. The H1 tag is the main description of your on page content after your title tag, therefore it is important to make it diverse throughout your pages.
WordPress makes this possible and allows you to focus your pages that bit better.
Apart from the odd little tweaks that WordPress allows there isn’t that much difference in ranking abilities. In fact I would say I have ranked Blogger blogs quicker than WordPress blogs on average, but really the timescales are hardly worth debating. Both are capable of competent search engine optimisation.
So you might be wondering why I am making the switch? Well, when I first started this blog it was really to put together a list of helpful tutorials. I had no idea I would have over 100 readers and 150 visitors from organic traffic a day, within the first three months. I also started offering services as a consultant and enquiries have been coming in fast, so much so that I have had to take on 2 members of staff.
The reason why I am switching is to simply aid the growth of this blog, to keep updating you guys with helpful tips and news whilst still attracting new clients. The new site design will be more user friendly and I hope create even greater interaction
We are experiencing a few difficulties at the minute but things should be ironed out by July time.
So……. In my opinion Blogger or WordPress can be ranked just as well in the SERPS. The reason I would choose to use WordPress paid hosting is if my site was more commercially based as it gives you the opportunity to attract new readers as well as new clients.
Let me know what you guys think and any experiences you have had, I love Blogger and will continue to use it, I just hope I keep hold of my Blogger readers despite the switch
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.