Bounce Rates, Adwords and an Effective Content Structure

March 19, 2009

Wow this title is a bit of a handful and to be honest this post is on various different topics, however it has two main purposes and that is to give you some suggestions on reducing your bounce rates and creating brand awareness by using adwords. We all want traffic to our blogs/sites and in [...]

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Getting Links – How To Use Your Hook

March 17, 2009

I have been experimenting on my site recently with various aspects, ads, content arrangement, links and hooks. For those of you who aren’t sure what I mean when I say hook, I am simply referring to the aspect of your site that draws people back and also helps produce a natural flow of backlinks. On [...]

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Search Competition – You Need To Know Who and How!

March 16, 2009

As an SEO consultant evaluating search competition for clients is an absolute must. You need to know who your competition are, why they rank where they do for certain keywords, where they get links from, what anchor text and on page optimisation methods they are using and most importantly HOW TO BEAT THEM. There are [...]

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SEO Claims? There Sometimes Not What They Seem…

March 11, 2009

I have been getting a number of spam like comments over the past couple of months from 1 source. I say spam comments because each one is almost identical and completely generic. Let me give you an example:- “What an amazing resource! this article is just what I have been looking for.Thanks for posting.” “Wow, [...]

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Content Distribution Advice

February 27, 2009

After corresponding with a potential client today my mind was drawn towards link building techniques such as press releases, article marketing, directories etc….. As you will know I advocate all these techniques for creating valuable links back to your web pages, however I do not advocate simply sending information anywhere. Posting your content all over [...]

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Personalised Search – Is Anybody Else Growing Tired?

February 14, 2009

For the past month personalised search has been the topic on every SEO blog and forum. SEO’s are not relishing the idea of having their sites drop down the rankings because it does not fit a searcher profile?? For those of you not familiar with personalised search it is Google’s new ‘SearchWiki‘ which allows users [...]

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SEO Analytics Tools

February 6, 2009

The following tools are a good list of keyword analytics tools used for SEO purposes. If you read my last post you will be fully aware that I place a great emphasis on traffic analysis and ROI, well these are tools you are going to need to track those all important conversions. Simply tracking your [...]

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