September 2, 2009
We all should know by now the ideal structure of our link profiles; Raw Link Popularity + From Authority Domains + Editorially/Naturally Given = Google Love/High Rankings That is a very broad way of looking at what makes a good link profile so let’s break it down to individual links, what exactly are we looking [...]
Read the full article →
August 30, 2009
My recent post ‘footer links suck’ discussed Matt Cutt’s revelations on why footer links may not carry the same value as links within content, his reason for this was pretty simple, “links within content tend to look more editorial”. So as soon as he made this statement I thought, cool how do we define an [...]
Read the full article →
