Building Links Using Fresh Techniques

When you deal with link building day in day out you really begin to notice even the smallest changes in Google’s algorithm.

Just before Christmas site wide links seemed to be giving some real pull, then there were the in content gems that seemed to instantly increase ranking.

However, in my opinion Google has switched its emphasis again and is now putting more weight on ‘fresh’ links, links found on pages never crawled before.

Fresh links have always been precious; however the impact of them has been blurred due to large amounts of site wide link buying.

Now Google has really got its act together and not only is the impact noticeable in terms of the links we build for clients but it has also been felt in the SERPS.

Recent SERP Changes

On the UK domain Google has really shaken up the top results, penalising sites with a lot of site wide links and giving more power to exact match domains and a more diverse link profile.

Some sites that ranked on the first page for “search engine optimisation” have now dropped back on to the second page which basically makes them invisible.

Changes In Approach

So how does this change what we do on a daily basis, well here are my thoughts;

  • We need to all become writers and get involved in guest blogging, reporting and writing for news sites within our niche
  • Press releases really begin to make a mark, a press release can flood you with fresh in content links. You will have to pay for the best services but it is definitely worth it.
  • Viral content becomes even more important, make sure everything you write can be easily shared and write news worthy content. I am not going to go over viral content again but if you’re unsure about how to write good SEO content read my article on SEO content writing.
  • I have always been a fan and the new importance of fresh links makes blog carnivals priceless links

These are just a few ideas and I am sure you can think of many more, don’t give up other link building methods, but if you’re looking for a real ranking boost, get yourself some fresh links.

Building Links To Links?!? – Link Boosting!

Onething that I haven’t discussed that often is building links to links, I think I may have mentioned it in the comments every now and again but never really explained it.

The Problem

You need links with anchor text – Thats fairly straight forward

You need links from relevant pages – That is just about doable

You need links that flow PageRank – Ah thats not so easy or is it??

Now I am a firm believer in the fact that a link is a link regardless of PageRank, however if you really want to compete for a key term you are going to need some healthy PR flowing links.

But How Do we Get Them??

You may be able to control what anchor text a particular link sends you but you are never going to control the pagerank, or are you??

The Solution

Getting PageRank or toolbar Pagerank to a deep page is not as hard as you think, especially if the overall domain is a decent quality.

Look over your link profile, do you have any links sitting on authority domains but without any pagerank? If so 10-20 links could bump that page from 0 to 3 quite easily. Then what are you left with?

A link, anchored on a PR3 page on a domain with a homepage PR of 6 or above.

How many articles have you written on strong domains? Guest posts? do follow blogs?

Just a little bit of extra work can make all the difference.

So How Do We Do It?

Well this is what I would advise and I have used this technique many times over and it works well.

I would pick only links I had on the very best domains, if the homepage PR was 5 or over and I had a link on a deep page I would target it. I have done this with countless articles on ezine articles.

First you need to have the unique article wizard or your favourite article service, this tool allows you to merge three seperate articles to create unique versions. These versions will get a lot of exposure and a large amount will be indexed.

On each of the seperate/similar articles you are going to use one link to point at a deep page of your site and one link to point to the link you want to boost. This will make sure a) the link on the authority domain is indexed and b) it will get a minimum PR of 1.

Not bad but we can improve this.

Search for dofollow social bookmarking sites, Mixx is one I prefer. Submit the page to your favourite sites (be careful though some won’t accept pages on article directories) pick maybe 4-5.

This will give the pages you have links on an additional boost and make the link up to 10 times more effective than a regular PR0 link.

This is a technique many SEO’s use and it is what SEO is all about really, taking those things that are common knowledge and making them a little better. Everybody knows you can get links from article directories but not everyone knows how to supercharge them!

Try it out and let me know if you have any issues.

An Update on Link Networks

Back in December I did an in-depth review of some of the best link building services around. When I say link building services I mean systems that allow you to generate content for a link, so article marketing systems, blog network systems and content spinning systems.

I have used and promoted many of the networks I reviewed, one in particular was Linkvana. I promoted this service due to the fact the content on the network was 100% unique, the links were minimised and relevant and the blogs were on average 3 years old and had good PageRank.

However I have recently cancelled my Linkvana subscription and would advise anyone else to do the same.

There are a few reasons for this;

1) I have recently noticed more and more of the blogs within the network are being deindexed

2) A lot of the blogs that were indexed are becoming less relevant

3) I really think it is time to focus on quality

As well as an SEO consultant I also do a fair share of niche blogging, therefore link networks such as the one above have always been helpful when attempting to rank a niche website. However, more and more I am noticing these niche blogs are losing rankings, traffic and authority.

My belief is that Google is clamping down on niche sites with low quality inbound links regardless of the anchor text those links supply. For example, only 12 months ago you could pick a niche keyword, fire 500 anchor text links at it and get it to rank first page pretty easily, this is becoming harder and harder.

What Do I Do if I Have Niche Blogs or Sites?

Don’t get me wrong, you can probably still get a niche blog to rank using ‘cheap links’, I simply believe it will continue to get harder and harder.

My first bit of advice would be to stick to article directories for building your anchor text links, ones I particularly like are;

Just to name a few…..

Secondly, I would also suggest making use of the Unique Article Wizard, this allows pretty good coverage and the links tend to be from more relevant websites as well as article directories.

Quality Over Quantity

Niche sites are one thing but building a solid online business is completely different. You want your online business to be safe in the Google index for years and years not just for the next 12 months, therefore link building for a business has to be based on quality.

What Is Quality

I think when we are considering what makes a quality link we need to be thinking about the following;

Relevance – This for me has always been a big factor. The sites you are getting links from need to be relevant. Put yourself in the user’s position, if you were surfing a website about SEO, you would find it strange to see a ‘dog clippers’ website link stuck in the corner. I can’t imagine for 1 minute that this goes undetected by Google and have no doubt it will pass very little weight.

PageRank – Even though toolbar PR is not an effective measure of success, you can still use it to determine the quality of the page you are getting the link from.

Outgoing links – Yes if a page is flooded with tons of outgoing links you are very unlikely to get any real value from it.

Anchor Text – This is still a major factor, however as I have warned before, make it look natural. Use variations; use your domain name as well as using the target keyword.

The Problem

The problem is very simple, how do we get these kinds of links? Links like this usually come at a price and paid links are bad, right?

This is a whole other topic and for a different post.

My parting advice would be this;

Every website needs some form of optimised anchor text, stick with article marketing for this type of link, but don’t forget it all needs topping up with some quality PageRank passing links.