After seeing the traffic drop off on a number of my sites and discussing the Panda effect this morning with Patrick, I decided to do a little more research into the U.S. drop off and how it is hitting other websites.
We looked at over 20 different sites and some of the Ecommerce sites ‘stuck out like a sore thumb’!
This is one of the websites in question and it was a very similar picture across multiple UK based e-commerce websites, up to a 50% drop in US based Google organic traffic as of the 24th February.
As of yet UK traffic has not been affected, however Panda hasn’t hit the UK yet and once it does this picture is going to be even more devastating.
Can You Do Anything About It
Well if you have lot’s of unique content you have nothing to worry about, however E-commerce websites could be hit hard as they have multiple pages that have content on them that is duplicated all across the web, this is what is causing the above.
The above should act as a warning to all UK based E-commerce sites, if your US Google traffic looks similar to this over the last month then get ready for wave two to hit:-
– Switch any spare resources to re writing content that you believe to be duplicated
– Write 300 + words of 100% unique copy for any products you have
– Invest in encouraging more user generated content
Patrick has published some data on Blogstorm and there was a nice post on SEOmoz talking about the positive impact UGC has, especially post Panda. Panda is expected in the UK any time now, creating unique, useful content has to be a priority for all sites moving forwards.