How Will The ‘Farmer’ Update Impact Your Links

All the recent commentary surrounding Google’s most recent Farmer Update has been firmly focused on what content will and won’t be in Google’s index in the coming months.

Websites are already reporting drops in traffic and in indexed pages but to be honest how many pages an article site has indexed isn’t important to me, what is important is the links on those sites.

Just about every website on the net relies on links from content networks, whether they be from article directories, news websites and press release sites, sure thoseĀ links aren’t the most powerful but my bet is the anchor text within them still passes a fair bit of weight.

A Few Coincidences?

After talking to a few fellow SEO’s I have come acrossome s interesting stories:-

A) 2 Niche webistes that solely rely on links from ezine articles & go articles dive bombed out of the SERP’s for keywords they have ranked for nearly 18 months.

B) A 6 month old blog linked to from 50 different blogs in 24 hours with the same anchor text didn’t see any increase in rank. All the blogs used to link from were typical low quality content driven blogs, before Christmas this would definitely have had an impact.

What Does This Mean?

The truth is I am not 100% sure yet, my gut feeling is a lot of these low quality blogs, news release sites and article directories will pass very little link weight moving forward. It’s too early to tell for definite but all the indications are pointing firmly at a devaluation of fresh links from low quality content networks.

If you were under the impression that these links never worked, you are wrong, I have achieved super quick rankings on decent keywords in less than a month using this exact method, as recent as December 2010.

I know the update hasn’t, or doesn’t seem to have hit the UK yet but I would be interested to hear any stories of devalued links.

Build Links Faster For Better Rankings – Possible ‘Freshness’ Algorithm

Well it’s been a crazy start to 2011 but I thought it was about time to update you with something I am finding is working really well, it also goes against conventional link building advice.

Much has been said about link building rates in the past and the fact a huge spike in your links could suggest manipulation and therefore get you penalised, however much of what I am seeing is suggesting the polar opposite.

So just to clarify many SEO’s including myself have advised natural link growth;

natural link profile

Some recent link building experience goes totally against this theory suggesting that links that come through in mass, in a short space of time have a better impact on rankings than ones that are developed over time.

I have seen this play out on multiple client websites and carried out a little test just after new year.

  • 2 websites
  • 2 optimised internal pages targeting the same keyword
  • 10 links built from the same blogs to each site

I used 10 blogs on a network I own to write a post for each site on every blog. Each had the same anchor text links the only difference was I built Site A’s links over 14 days and Site B’s in 24 hours. Both sites had 0 links before this and were registered last October to target similar niches.

Here are the results;

link building results

Think you can guess which day I put site B’s links live? That’s right day six and on day 7 it jumped into the top 50 of the SERP’s leaving Site A behind.

(Sorry I can’t divulge the sites or linking sites, they are part of a network of sites I’d rather keep secret)

There seems to be a ‘freshness’ algorithm in play, Google rewarding links and anchor text that seem to mimic a viral nature.

I am probably going to get slammed for not divulging the sites but I work with this stuff everyday, if you don’t believe me it doesn’t cost much to test it :)

If you want some serious increases in rank try saving your links up and setting them live within 48 hours.