deep linking

Deep Page Power! Just What are Google up to?

October 29, 2010

In terms of search engine optimisation your homepage has always stood more chance of ranking for any given term, if you wanted to compete on a competitive term your home page or top level domain was always the place to get the ball rolling. Late last night I noticed something interesting in the SERPS which [...]

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What Is Your Deep Linking Strategy?

November 22, 2009

I often discuss the benefits of building links to deep pages, not only does it increase the overall authority of your domain but it also gives deep pages a better chance of ranking. If you target keywords in your deep pages using the technique I discussed in a post about longtail optimisation, then building links [...]

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