Has Bing Really Had an Impact on Search and Should This Change Our SEO Efforts?

In Mar/April last year I made comment on Bing and did a little comparison between Google’s and Bing’s results in terms of what factors I thought differed between them. At that point everyone expected Bing to make a real dent in Google’s search share with Microsoft pumping millions in investment into the project.

Now we are approaching the end of 2010 and Bing have had a little over a year to establish some authority, I thought it would be interesting to see what impact they have had, after all for some reason I seem to rank No.1 for “bing seo” :)

In order to look at search share I compiled the stats from 100 sites that I have analytics data for, this includes client websites, associate websites and obviously my own websites. The websites range from high end brands to new start up websites and across multiple verticals, there is no point taking into account traffic levels due to seasonal search and ongoing SEO efforts, however it was interesting to look at the month on month search share since the beginning of the year.

No websites will be divulged due to privacy reasons

This research is based on 100 UK based websites and provides limited information into current search share.

2010 So far

Bing Search Share

As you can see from the above chart Google is still dominating proceedings in the UK with its search share actually growing to above 90% from May onwards.

Both Yahoo and Bing have diminished in terms of their share by nearly 1% each, no doubt this is being lost to social websites like twitter and facebook but Google still seems to be pinching the traffic.

In July both Yahoo and Bing had less than 5% search share with Yahoo slightly piping Bing.

Bing Search July

So What Now?

I am sure we have all seen Bing on TV, “the decision engine” right? Well it looks like, at least from this research that Bing is having very little impact, maybe stealing the odd bit of traffic from Yahoo but really not bringing a challenge to the door of the big G!

There have been a few shouts around the internet marketing community saying Bing is getting more and more popular and that efforts should be made now to optimise for Bing, at the minute I really don’t see the point.

I have a number of contacts in Germany and France and they too have confirmed Google’s growth and the insignificance of Bing. What I would really love to see is some US based research that shows some kind of increase in Bing’s share otherwise I am afraid it is just going to get swept under the carpet like all the other search alternatives.

SO….. In brief…… Google is still Daddy and there is nothing to suggest a change in the near future.