anchor text optimisation

Brand Anchor Text Fails! Google Lift The Veil!

November 23, 2010

Many of you will remember the article I released on brand anchor text and how I thought it was playing a role in rankings, plus I insinuated that over optimised link profiles were been filtered to give a more natural look to the SERPs? Well it seems I was wrong and anchor text is still [...]

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Anchor Text Has Lost Its Edge – Time To Build A Healthy Strong Domain, Old Techniques Are Not Going to Cut it

September 13, 2010
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Last year I published a link correlation article showing the most important link building metrics to consider when putting together a campaign. If you missed it check it out here. It was republished and linked to widely including from SEOmoz as it was data from their tools that helped me put the report together. I [...]

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A New Trend In Anchor Text

February 19, 2010

Just a quick post before the weekend to impart some trends I have noticed across multiple websites over the last month. I work with a number of clients who are sitting in 8th 9th position on Google, they are desperate to move up and the frustrating part is they have a better link profile than [...]

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Anchor Distribution and Anchor Text Penalties

November 4, 2009

I want to address something today which seems to be a concrete SEO principal yet I see very little evidence around to justify the theory. The theory goes something like this “Over optimising your anchor text can cause a Google penalty, as Google have filters in their algorithm that pick up on anchor text manipulation” [...]

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