Link Exchanges – A Warning to all Webmasters

August 9, 2009
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I am not the kind of person to ‘out’ a site because of poor or manipulative SEO practices. Like many others I come across sites that spam, cloak and use all kinds of unethical tactics and simply carry on, however there is something I need to highlight today, something that is annoying but could also [...]

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Reciprocal Linking – The Good, The Bad and The Ugly

July 31, 2009

A few of my recent posts have put a somewhat negative light on reciprocal linking and in today’s post I wanted to fully explain my position on reciprocal links. There are Lot’s of ideas on reciprocal linking some of them are fine others can actually cause your site to be penalised, let me run through [...]

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Artificial Content Networks and Link Farms – Outdated and Dangerous

July 29, 2009

As part of an SEO report it is often recommended that a site needs more links from a more diverse profile. When speaking with the clients there is always one person that comes up with the great idea of buying up 50 – 100 domains and using them to link back to the home site. [...]

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Link Over Optimisation – Don’t Get Found Guilty!

July 19, 2009

My last few posts have really emphasised the importance of links to your SEO campaign and I have actively promoted certain strategies and good rates at which to build links. In this post I want to warn against a few things which could potentially see some of your links devalued or could even see your [...]

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I Can Sabotage Your Google Ranking! Using Negative SEO?

June 29, 2009

Thats right, according to a story Forbes, SEO professionals can actually sabotage your search position in order to advance their clients position. They do this by link spamming a particular site, therefore making Google believe your a spammer and subsequently penalising your site, it’s also known as “Google Bowling”. My first thoughts are that this [...]

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The Google Ranking Ride!

June 28, 2009

As part of my work I regularly track rankings on many different keywords in many different niches, some for fun and some for business. These rankings change almost on a daily basis, especially for the newer sites SEO Wizz looks after. You’ll notice the picture at the side is of the desperado roller coaster at [...]

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How To Spot The Google Penalty

May 6, 2009

One of the most frustrating problems you can come across as an SEO is a Google penalty, in fact the hardest part about it is trying to identify what you have done wrong exactly. Google has many filters in place to catch sites that do not adhere to their TOS and most of the time [...]

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