Google Finally Gives More Weight To Editorial, Natural Link Profiles

December 23, 2009

You no doubt monitor your ranking within Google and even though many online authorities say keyword ranking is not as important as it once was there are still a number of reasons to keep track of it. 1) It lets you know Google is happy with your optimisation practices 2) It helps you understand how [...]

Read the full article →

Anchor Distribution and Anchor Text Penalties

November 4, 2009

I want to address something today which seems to be a concrete SEO principal yet I see very little evidence around to justify the theory. The theory goes something like this “Over optimising your anchor text can cause a Google penalty, as Google have filters in their algorithm that pick up on anchor text manipulation” [...]

Read the full article →

20 Steps To Sniff Out An SEO Scammer

August 21, 2009
Thumbnail image for 20 Steps To Sniff Out An SEO Scammer

Well it’s that time of week again and this Friday I feel like delivering a more relaxed post. If you’re a reader and looking for super doopa SEO advice (like is normally delivered here ) then this post might not be the one for you. However, if your looking for a little bit of a [...]

Read the full article →

Link Exchanges – A Warning to all Webmasters

August 9, 2009
Thumbnail image for Link Exchanges – A Warning to all Webmasters

I am not the kind of person to ‘out’ a site because of poor or manipulative SEO practices. Like many others I come across sites that spam, cloak and use all kinds of unethical tactics and simply carry on, however there is something I need to highlight today, something that is annoying but could also [...]

Read the full article →

Reciprocal Linking – The Good, The Bad and The Ugly

July 31, 2009

A few of my recent posts have put a somewhat negative light on reciprocal linking and in today’s post I wanted to fully explain my position on reciprocal links. There are Lot’s of ideas on reciprocal linking some of them are fine others can actually cause your site to be penalised, let me run through [...]

Read the full article →

Artificial Content Networks and Link Farms – Outdated and Dangerous

July 29, 2009

As part of an SEO report it is often recommended that a site needs more links from a more diverse profile. When speaking with the clients there is always one person that comes up with the great idea of buying up 50 – 100 domains and using them to link back to the home site. [...]

Read the full article →

Link Over Optimisation – Don’t Get Found Guilty!

July 19, 2009

My last few posts have really emphasised the importance of links to your SEO campaign and I have actively promoted certain strategies and good rates at which to build links. In this post I want to warn against a few things which could potentially see some of your links devalued or could even see your [...]

Read the full article →

PREVIOUS

NEXT