Website Penalties

My View on the State of the SERPS

Any newbie’s reading?? SERPS = Search engine results pages OK, I am sure most of my readers saw the post by Rand on SEOmoz this week talking about spam in the index, results that offer little value but are still ranking highly. He reels off a load of results in the engines that have a few ‘spammy’ sites in the top ten. He then quickly [...]

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5 Link Building Myths You Should Ignore

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Hello!!! First of all let me apologise it has been almost a month since I last posted. I have been unbelievably busy on various projects and unfortunately the blog has had to take a back seat. However, you should now start seeing regular posts again As I said, over the last 5 – 6 weeks I have been making preparations for various projects, some my [...]

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When Sitewide Links Can Be Useful

There has been a lot of talk over the last couple of years about sitewide links or links in footers. Many experienced SEO’s and internet marketers have openly slammed them as being spammy and carrying little in terms of link juice and authority; however the truth is they are very effective links in terms of both ranking and building up your overall website authority. Now [...]

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Google Finally Gives More Weight To Editorial, Natural Link Profiles

You no doubt monitor your ranking within Google and even though many online authorities say keyword ranking is not as important as it once was there are still a number of reasons to keep track of it. 1) It lets you know Google is happy with your optimisation practices 2) It helps you understand how site and page changes affect your rank 3) And of [...]

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Anchor Distribution and Anchor Text Penalties

I want to address something today which seems to be a concrete SEO principal yet I see very little evidence around to justify the theory. The theory goes something like this “Over optimising your anchor text can cause a Google penalty, as Google have filters in their algorithm that pick up on anchor text manipulation” , you may have heard something slightly different but the [...]

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20 Steps To Sniff Out An SEO Scammer

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Well it’s that time of week again and this Friday I feel like delivering a more relaxed post. If you’re a reader and looking for super doopa SEO advice (like is normally delivered here ) then this post might not be the one for you. However, if your looking for a little bit of a chuckle at the expense of the many idiots in the [...]

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Link Exchanges – A Warning to all Webmasters

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I am not the kind of person to ‘out’ a site because of poor or manipulative SEO practices. Like many others I come across sites that spam, cloak and use all kinds of unethical tactics and simply carry on, however there is something I need to highlight today, something that is annoying but could also be dangerous for an unsuspecting webmaster. Like many others I [...]

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