What The Hell Did Penguin Do?

June 4, 2013

So Penguin rolled out 2 weeks ago, I posted some early thoughts over on the Branded3 blog, and since then I have been trying to work out exactly what Penguin actually did, because being 100% honest, there are a lot of sites I expected to get hit that didn’t get touched! What the hell did [...]

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Google Disavow Tool: 10 Insights from 4 months of Testing

January 14, 2013

We have been testing the disavow tool for nearly 4 months, we have always been an advocate of it after achieving some quick wins immediately after it was launched. However, after months of testing we have found out a lot more about how the tool works, what kind of results are possible and what risks [...]

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SEO is Here to Stay, Best to Embrace it.

December 27, 2012

This is kind of a late response to the recent SEO debates, the main articles being published on Smashing Magazine by Paul Boag and a rebuttal by Bill Slawski in collaboration with Will Critchlow. In all honesty I think both articles have their merits, however I think neither fully deal with the problem of why [...]

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Panda, Penguin, Link Building, Penalties and more…

September 21, 2012

I have been involved in a number of seminars/conferences over the past couple of months, mainly discussing Google’s recent algorithm changes and link building strategy in light of events. Below are my slides from BrightonSEO, where I spent 3 – 4 hours with a group of 40 discussing the above and working through common issues [...]

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Link Building Still Works, Only The Mechanics Have Changed.

June 12, 2012

Finally mustered up enough time to put together a post, it’s been a busy few months thanks to Mr Cutts and his team of spam hunters . So much has changed, so many tactics have been left by the way side, link networks finally pulled and sites are being punished for unnatural links, whether they [...]

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I’m Speaking at TFM&A

February 23, 2012

The blog has been quiet over the past few weeks, this has been due to a busy start to the year and in the last week or two I have been preparing to speak at TFM&A Expo at Earls Court 2. It’s my first speaking gig and I’ll hopefully be able to impart some SEO [...]

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The ‘Daddy’ Search Roundup of 2011

December 14, 2011

Well that’s it, another year has come and gone, and what a year it’s been for all those involved in Search! Panda kills websites from February, Google removing our precious keyword data and the demise of Yahoo Site Explorer . Sounds pretty grim, however I personally think this year has been transformational from a Search [...]

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