Assessing Link Signals in 2012 – Has Exact Anchor Text Had Its Day?

March 4, 2012

Well it’s been a whirlwind start to 2012, Google Panda continues to roll out and reshape the web and only a week ago Google announced 40 changes to search quality signals. The SEO world was particularly interested in the turning off of a link evaluation signal Google have been using for the past 7 years. [...]

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The ‘Daddy’ Search Roundup of 2011

December 14, 2011

Well that’s it, another year has come and gone, and what a year it’s been for all those involved in Search! Panda kills websites from February, Google removing our precious keyword data and the demise of Yahoo Site Explorer . Sounds pretty grim, however I personally think this year has been transformational from a Search [...]

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Is Fresh Rank More Important Than Page Rank?

November 17, 2011

First of all let me confess the term ‘fresh rank’ has been stolen from fellow SEO blogger Justin Briggs, I am going to refer to one of his excellent posts throughout the rest of this one. You will no doubt know about Google’s new QDF upgrade, an algorithm tweak designed to get you to ‘fresh’ [...]

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Using the Cross Domain Rel Canonical as an SEO Weapon

May 25, 2011

We’ve known since 2009 that Google fully supports the cross domain rel=canonical and more recently it has transpired that the canonical may be faster and more effective than a 301, the traditional way for SEO’s to point the right link juice at the right places. Seriously, there are a number of ways this can be [...]

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One Month After Panda, Some Things To Think About

May 13, 2011

So it’s been around a month since Panda hit the UK and even though there has been plenty of commentary around it I think it’s a good idea to go through some findings, I have seen the analytics of over 20 hit websites now and even though there is no clear answer yet there a [...]

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It Doesn’t Matter Where You Point Links, Google Will Pick The Page

April 27, 2011

You will have all seen and heard me mention the fact that Google now seems to be choosing which page of your site to rank based on internal links & on page factors, rather than relying solely on external links and the anchor text used. This all happened at the end of last Summer and [...]

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Anchor Text Variation & Analysing Links in 2011

April 17, 2011

A lot has changed this year so far in terms of how we analyse competitors and particularly their link profiles, no longer is it acceptable to pull the links of the top 20 sites, you need to dig deeper than that thanks to recent changes in Google’s SERPs. The problem is quite straight forward, late [...]

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