Using the Cross Domain Rel Canonical as an SEO Weapon

May 25, 2011

We’ve known since 2009 that Google fully supports the cross domain rel=canonical and more recently it has transpired that the canonical may be faster and more effective than a 301, the traditional way for SEO’s to point the right link juice at the right places. Seriously, there are a number of ways this can be [...]

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It Doesn’t Matter Where You Point Links, Google Will Pick The Page

April 27, 2011

You will have all seen and heard me mention the fact that Google now seems to be choosing which page of your site to rank based on internal links & on page factors, rather than relying solely on external links and the anchor text used. This all happened at the end of last Summer and [...]

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Anchor Text Variation & Analysing Links in 2011

April 17, 2011

A lot has changed this year so far in terms of how we analyse competitors and particularly their link profiles, no longer is it acceptable to pull the links of the top 20 sites, you need to dig deeper than that thanks to recent changes in Google’s SERPs. The problem is quite straight forward, late [...]

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Links In Old, Crawled Content Don’t Pass Weight

March 18, 2011

Around last summer it was becoming increasingly obvious to me that buying/placing/creating links in content that had already been crawled & indexed had very little effect at all in terms of increasing rankings. Many different newspapers and other publishers were offering links in old articles for a ridiculous amount of money and the truth is [...]

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How Will The ‘Farmer’ Update Impact Your Links

March 7, 2011

All the recent commentary surrounding Google’s most recent Farmer Update has been firmly focused on what content will and won’t be in Google’s index in the coming months. Websites are already reporting drops in traffic and in indexed pages but to be honest how many pages an article site has indexed isn’t important to me, [...]

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Google Updates Becoming More Frequent & Links Are Counting Sooner Rather Than Later?

February 10, 2011

After all the shouting last year about the state of the SERP’s it seems, as predicted, Google have started this year with a bang, updates and fluctuations in the SERP’s are becoming much more frequent and maintaining top rankings for any sustained period is becoming more difficult. I personally track around 25 competitive terms and [...]

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Visualising & Understanding Where You Need To Build Links

February 6, 2011
Thumbnail image for Visualising & Understanding Where You Need To Build Links

If you’re anything like me you will have been in a position hundreds of times, where you a trying to rank for a given keyword and no matter what you do, you cannot break into that top 5 or hit that first position. Part of you says ‘just keep going & build more links’, however [...]

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