Creating the Right Offsite Signals for Maximum Ranking Impact

January 22, 2012

Link building is never easy and is probably the most frustrating task an SEO has to undertake. There are many different tools and techniques designed to help you be a more effective link builder, however if you use them without a plan or in isolation of each other you’ll soon find that it just doesn’t [...]

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Getting the Most Out of Image Search, More Links & More Traffic

January 6, 2012

Before we get into this, Happy New Year! I hope it’s a prosperous one for all. I wanted to start the New Year off talking about image search, mainly because I think it’s a massively underused method for driving search traffic. In the last year I have had the privilege of working on a few [...]

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The ‘Daddy’ Search Roundup of 2011

December 14, 2011

Well that’s it, another year has come and gone, and what a year it’s been for all those involved in Search! Panda kills websites from February, Google removing our precious keyword data and the demise of Yahoo Site Explorer . Sounds pretty grim, however I personally think this year has been transformational from a Search [...]

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An End To Brand Bidding With Adwords?

September 22, 2011

Just heard the news that Interflora seem to have won their drawn out battle with Marks & Spencer over bidding on their brand name through Google Adwords. You can read the full judgement here and Patrick’s thoughts on it over at Blogstorm. From day one Interflora have been insistent about the fact M&S should not [...]

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Google Multi-Channel Funnels – Simply Awesome

August 27, 2011

If you run an ecommerce site you will have no doubt been frustrated with Google in the past due to the small amount of data it’s been able to provide concerning your conversion funnel. Many will have turned to coremetrics or omniture, however Google have pulled their finger out and changed their attribution model and [...]

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Was City Visitor Crushed By Panda?

July 12, 2011

After reviewing some of clients traffic this morning we came across an interesting trend. Most people in the SEO field understand how powerful links on City Visitor are but they also know how much traffic they can potentially drive, especially from local terms. Now I have no qualms with the links, they still work well [...]

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Dominate More Rankings With Effective Online Site Hubs

July 8, 2011

First of all let me apologise for the lack of activity on here recently, life is pretty busy at the moment and despite having lots to say the blog has had to take a back seat, however over the last month a lot has happened in the world of search, therefore lots to talk about. [...]

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