From the category archives:

Analytics

On Page Search Engine Optimisation IS Dead

Is there any real need for on page optimisation anymore? All of my research on the SERPS seems to be pointing in 1 direction and that is, when it comes to high rankings for competitive terms only your link profile really matters. After all Google is still ranking number 2 for the keyword “caffeine” even though all it does is slap it in the title [...]

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Anchor Distribution and Anchor Text Penalties

I want to address something today which seems to be a concrete SEO principal yet I see very little evidence around to justify the theory. The theory goes something like this “Over optimising your anchor text can cause a Google penalty, as Google have filters in their algorithm that pick up on anchor text manipulation” , you may have heard something slightly different but the [...]

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How To Analyse Link Growth Effectively

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If you are actively attempting to optimise your website you will no doubt be monitoring your growth. Google rank, organic traffic and indexed content is something we should definitely be looking at, however there is another important aspect and that is the growth of our link profile. There is a fundamental problem with trying to monitor your link growth, firstly there is no tool that [...]

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Maximising Your Google Experience and Maintaining Rankings

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Recently the vince or brand update has reared its ugly head. Matthew Trewhella of Google recently stated the brand up date was aimed at maximising the user experience, “every time a Google user has to enter a second search, Google considers this a failure”. You can read a little bit more about the brand update at SEO Book. So how do we use this information [...]

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Increase Your Search Traffic Instantly

One aspect of SEO that is frequently ignored is analytics and it has many useful aspects. Not only does it help you keep track of your progress but it also highlights new linking partners and search trends. What I want to focus on today is using your search analytics to grab low hanging fruit and immediately increase the search traffic that finds your site. We [...]

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How To Process An SEO Campaign

There are many people out there who no bits of SEO here and there. Optimise title tags, write great content, get some links, you know that kind of thing. Do you really know how to go about SEO campaigns though? Where to start, how to analyse data and ultimately how to best action your results. I wanted to take a little time today to show [...]

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SEO Analytics – How To Assess Your Search Engine Traffic

When it comes to SEO, picking keywords is important, building your content is a must and link building is the key to move up the rankings, however for full optimisation you really need to be assessing how users engage with your site and how your Google targeted SEO is performing. When you have started to pull in a decent amount of search engine traffic and [...]

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