Negative & Positive Link Spikes – Tripping Anchor Text Filters

December 2, 2011

The term ‘link spikes’ has been around a long time, usually to describe unnatural link patterns that Google uses to put the smack down on overly aggressive link builders. Using the term in this way is correct and yes, creating crazy link spikes in your link profile will put you in trouble. What people don’t [...]

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Is Fresh Rank More Important Than Page Rank?

November 17, 2011

First of all let me confess the term ‘fresh rank’ has been stolen from fellow SEO blogger Justin Briggs, I am going to refer to one of his excellent posts throughout the rest of this one. You will no doubt know about Google’s new QDF upgrade, an algorithm tweak designed to get you to ‘fresh’ [...]

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Getting a Site Indexed and Monitoring Indexation Levels

November 13, 2011

OK, I’m going to cover some basics here but time and time again I get asked about monitoring indexation levels and what factors affect them. There are quite a few misconceptions in this area and a lot of people rely on the wrong set of data, they also rely on old techniques to improve this, [...]

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Google Multi-Channel Funnels – Simply Awesome

August 27, 2011

If you run an ecommerce site you will have no doubt been frustrated with Google in the past due to the small amount of data it’s been able to provide concerning your conversion funnel. Many will have turned to coremetrics or omniture, however Google have pulled their finger out and changed their attribution model and [...]

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Get Ready For The Next Panda Wave UK!

March 28, 2011

After seeing the traffic drop off on a number of my sites and discussing the Panda effect this morning with Patrick, I decided to do a little more research into the U.S. drop off and how it is hitting other websites. We looked at over 20 different sites and some of the Ecommerce sites ‘stuck [...]

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Could Scrapers Damage Your Traffic After Panda?

March 25, 2011

After doing a bit of traffic analysis across my sites this week it has become evident that my ‘Google’ organic traffic is down around 40% on certain domains, luckily these domains aren’t relied upon financially but the results are a little worrying. There are no obvious trends in terms of keywords, however I noticed some [...]

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Google Updates Becoming More Frequent & Links Are Counting Sooner Rather Than Later?

February 10, 2011

After all the shouting last year about the state of the SERP’s it seems, as predicted, Google have started this year with a bang, updates and fluctuations in the SERP’s are becoming much more frequent and maintaining top rankings for any sustained period is becoming more difficult. I personally track around 25 competitive terms and [...]

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