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The Tweets vs. Rankings Test by Branded3

Hi all, I don’t have much time but just wanted to quickly draw everybody’s attention to a study the Branded3 data team has been carrying out of the last month.

As you will probably be aware, Branded3 created and runs the websites, a site that now has more than 1.5 million twitter followers and hundreds of thousands of petitions. Every time a petition is signed a tweet and a link is automatically generated back to the relevant page on twitition.

Any way, please go take a read of the study here – Tweets ve Rankings

There is some very interesting correlation data.

Special thanks go out to Emma Barnes and Alan Ng for putting this awesome info together.

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Author: Tim (254 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.



Emma April 26, 2012 at 4:00 am

Oh come now Tim, couldn’t you at least link my awesome Game Review Blog :D

Thanks for the thanks (um…) hope Internet World is going well for you!

Colin April 26, 2012 at 6:49 am

Hi Tim,

Intrigued to see the suggestion of “levels” here, very similar to some data i have seen for Google places and the number of reviews needed before you start to see an impact.

But I do wonder how long the results will hold for and suspect that there might be quite a quick drop off as the rankings return to old positions once the Tweets are passed.


Tim May 1, 2012 at 12:59 am

Hi Colin,

We’re working on a follow up to this study, but some of the tweets measured in the initial test were up to 12 months old.

We’re working on isolating a few factors and issuing another study, possibly in the next 4 – 6 months.

Tim May 1, 2012 at 1:00 am

You don’t want a link from a spammy blog :) Penguin will get ya.

Emma May 1, 2012 at 4:36 am

Spam, you, never!

Marie Nicol May 29, 2012 at 3:25 pm

An interesting post and referring websites. According to gus from SEOmoz retweets and using Twitter are very important when it comes to ranking.

Svetlana June 4, 2012 at 12:38 pm

I discover Twittition with your blog : great concept :)

DataEnrich November 23, 2012 at 11:26 pm

Hi Tim,

I am new on Twittition , so i am wondering , about what makes Twittition more effective in getting followers for my web site.

Tim November 26, 2012 at 6:36 am

Anyone who joins your petition, will also follow you.

Rafael James February 12, 2013 at 4:20 am

Hi, Really you are right because if any site has more followers than his rank can be improve automatically in present time i am seeing twitter is more popular social networking site, it is also best way to find the most visitors on his site, i am happy to read your post.
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