19 thoughts on “Advanced SEO Strategies for 2012

  1. Hey Tim

    Great presentation. I am interested in slide 27 – Cumulative SEO benefit and where you say expect 12 months to break even. Could you explain that a little more. Do you guys tell your clients it will roughly take 12 months to break even on their SEO strategy and then after year 1 they will be in profit ?



  2. Hi Kieran,

    This was just a rough guide, but yes, most clients we work with won’t break even on activity for at least the first 12 months.

    e.g. if a client invests £120,000 in year one of an SEO campaign, then year two is when we would expect to start clawing that investment back.

    There are tons of variables to this, competition, budget, starting position and a little luck 🙂 You can try and speed up the return by targeting quick wins and using the attack/defend strategy (on one of the other slides).

    Once you have 12 months under your belt, you should be able to switch targets, build out new terms without overly increasing the budget. It’s a longer term plan but the ROI in most cases far out weighs PPC. On average SEO is 4 times more profitable than PPC when analysing over the course of 18 – 24 months.

  3. That’s really great info for clients. I haven’t seen many agencies explain it can take up to a year to see a ROI. Totally agree with that approach, but you guys must have clients who are pretty savvy as I know the average company thinks SEO should be generating a return after a couple of months.

  4. I think companies expect to see results after the first few months, but actually delivering a return is much more difficult.

    So if I invest £10k a month for 3 months, it’s highly unlikely I am going to see an extra £10k a month in sales after month 3. Instead I should expect to see a gradual lift in sales and at the 12 month point be looking for £10k a month in sales, and throughout year 2 continue to see an increase, which is when the return comes into play.

  5. What is your biggest tip for newbs? I’ve been in the online industry for a while and have found that going back to the basics has gotten me the best results. What do you recommend?

  6. Sounds obvious but I would say, get a content plan together.

    The way Google is changing makes it difficult to use short cuts, so:

    – What is it about your site that makes it link worthy?
    – Is the content that links to you ‘real’? Or is it a dry article with a random anchor text in the middle
    – What can you create to engage people

    You need links to rank, however I would advise making your content/site/product link worthy first, then focus on producing content to use in outreach that links back to you for a reason, not just because it mentions a certain keyword.

    Think I might have to throw a post together.

  7. Dear TIM,
    In Slide 11, You Mentioned Use ‘Brand’ and ‘Noise’ signals.
    I never Listen These Words in SEO. What is this? Can you Give some Example.

  8. Hi There,

    I mean using anchor text that isn’t targeting the keywords you want to rank for:

    Brand = your domain/business name
    Noise = get more info/visit my site/


    Just need to diversify and make your link building look natural

  9. Thanks Tim. You have really post nice ideas for SEO. But still I am confused.. is it really work nowadays where google has updates their panda and penguin algorithms. ?

  10. The tips in the presentation are what we actively use to deliver results, yes we’re always tweaking processes, but there is nothing in here that would be subject to Panda or Penguin.

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