April 2011

It Doesn’t Matter Where You Point Links, Google Will Pick The Page

April 27, 2011

You will have all seen and heard me mention the fact that Google now seems to be choosing which page of your site to rank based on internal links & on page factors, rather than relying solely on external links and the anchor text used. This all happened at the end of last Summer and [...]

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Anchor Text Variation & Analysing Links in 2011

April 17, 2011

A lot has changed this year so far in terms of how we analyse competitors and particularly their link profiles, no longer is it acceptable to pull the links of the top 20 sites, you need to dig deeper than that thanks to recent changes in Google’s SERPs. The problem is quite straight forward, late [...]

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