After doing a bit of traffic analysis across my sites this week it has become evident that my ‘Google’ organic traffic is down around 40% on certain domains, luckily these domains aren’t relied upon financially but the results are a little worrying.
There are no obvious trends in terms of keywords, however I noticed some big differences when segmenting traffic by location, here is a screen shot from one of my sites showing Google traffic from the U.S;
Google traffic from the U.S. is down 50% compared to traffic levels in February!
If I had been scraping content on these sites or auto generating it in anyway I could understand such a dramatic drop in search traffic. The fact is the 100 + pages of content on the site were written by me and are 100% unique in terms of structure and tone of voice.
So on the face of it this site should not have been affected by the update, however there could be a reason for this….
I am not protective of the content on the site and there is zero social interaction on the domain i.e. nothing has been shared on any of the main social sites. I have no doubt that the content has been duplicated all around the web and scraped left, right and centre.
I am pretty convinced this is the panda update and if I am right it means any genuine content driven site, that publishes 100% unique content, could also be affected by this update. How does Google understand what the master copy of a piece of content is?
Food for thought I’d say.Line Break
Author: Tim (294 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.