February 16, 2011
I am sure you have read about the JC Penney Google slap at the beginning of the week, they basically spammed their category pages with irrelevant anchor spam. For those of you (like me) in the UK JC Penney are a major US Retailer turning over in excess of 17 billion dollars a year and [...]
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February 10, 2011
After all the shouting last year about the state of the SERP’s it seems, as predicted, Google have started this year with a bang, updates and fluctuations in the SERP’s are becoming much more frequent and maintaining top rankings for any sustained period is becoming more difficult. I personally track around 25 competitive terms and [...]
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