Google SEO & Search Engine Marketing Services

Build Links Faster For Better Rankings – Possible ‘Freshness’ Algorithm

Well it’s been a crazy start to 2011 but I thought it was about time to update you with something I am finding is working really well, it also goes against conventional link building advice.

Much has been said about link building rates in the past and the fact a huge spike in your links could suggest manipulation and therefore get you penalised, however much of what I am seeing is suggesting the polar opposite.

So just to clarify many SEO’s including myself have advised natural link growth;

natural link profile

Some recent link building experience goes totally against this theory suggesting that links that come through in mass, in a short space of time have a better impact on rankings than ones that are developed over time.

I have seen this play out on multiple client websites and carried out a little test just after new year.

  • 2 websites
  • 2 optimised internal pages targeting the same keyword
  • 10 links built from the same blogs to each site

I used 10 blogs on a network I own to write a post for each site on every blog. Each had the same anchor text links the only difference was I built Site A’s links over 14 days and Site B’s in 24 hours. Both sites had 0 links before this and were registered last October to target similar niches.

Here are the results;

link building results

Think you can guess which day I put site B’s links live? That’s right day six and on day 7 it jumped into the top 50 of the SERP’s leaving Site A behind.

(Sorry I can’t divulge the sites or linking sites, they are part of a network of sites I’d rather keep secret)

There seems to be a ‘freshness’ algorithm in play, Google rewarding links and anchor text that seem to mimic a viral nature.

I am probably going to get slammed for not divulging the sites but I work with this stuff everyday, if you don’t believe me it doesn’t cost much to test it :)

If you want some serious increases in rank try saving your links up and setting them live within 48 hours.

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Author: Tim (257 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.


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