Google Top References Rolling Out!

We noticed in the office earlier today that Google seems to be testing “Top References”:
google top references

As you can see Google seem to taking your search (roses in this example) and presenting options for you to choose from in attempt to narrow down your results and give you the page you’re really after.

We haven’t seen this on any other search yet but it again shows a push towards a more semantic search result, the only question is – is this another Google feature for brands to dominate?


is the CEO of Branded3 a Search Marketing Agency in the UK. Tim has over a decade of experience in Search and regularly speaks at key events and conferences.