Google Top References Rolling Out!

We noticed in the office earlier today that Google seems to be testing “Top References”:
google top references

As you can see Google seem to taking your search (roses in this example) and presenting options for you to choose from in attempt to narrow down your results and give you the page you’re really after.

We haven’t seen this on any other search yet but it again shows a push towards a more semantic search result, the only question is – is this another Google feature for brands to dominate?


is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.