Google SEO & Search Engine Marketing Services

Has SEOwizz Got a Penalty??

Just a real quick announcement type post, but I am sure some will find it interesting…..

I have received a significant number of emails over the past few weeks asking me why I no longer rank for some of my core terms, many were presuming some kind of penalty or filter….

Well first of all I’d like to thank you all for your concern, however the ranking drop is completely of my own doing…

Why would you kill your rankings?

Well I didn’t exactly set about to kill my rankings, I simply decided to have a clean up of my link profile, booting out some links I had on other sites I own and cleaning up a few of the site wide links I had pointing at SEOwizz.

Within 3 days of removing what I presumed to be poor quality links, SEOwizz dropped out of the top 100 for some core terms such as search engine optimisation, SEO etc….

I have to admit at first I panicked, however presumed it must of been some kind of Google Dance and my rankings would pop back up, 3 weeks later and they’re still struggling.

Now you might think the first thing I am going to do is put all the links I removed back up, but you’d be wrong. You see, even though Google’s algo was fooled I wasn’t and I have got to the point where I have to be a little more careful about my link profile due to a little too much attention from the wrong sort of folk :)

In all honesty my core rankings only brought in around 2% of my organic traffic so they were literally ‘glory rankings’, the majority of my traffic comes from long tail queries and this has gone up in the last 3 weeks rather than down.

So to sum up, no I haven’t got a penalty, yes my rankings have taken a hit, however don’t think for one second I won’t be back up mixing it at the top very soon ;) .

Thanks for the emails.

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Author: Tim (254 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.



Aaron November 3, 2010 at 8:34 pm

When I first started with SEO I was all caught up in the Glory rankings until I finally realized how little good they were actually doing me once I got them. I am personally glad that I finally started focusing on the longer tail keywords that have proven to be more valuable.

Lee November 3, 2010 at 11:20 pm

I’m more impressed that people are constantly checking your rankings for you ;) lol

Payton November 4, 2010 at 2:16 am

Hi Tim,
Think that’s a pretty brave and bold move, but ultimately I think it’s the right one. Your last half dozen posts have made me realise that to play the long game it’s best to build a brand full of good links and content and not just using link farms and site wides to get the rankings.

Guess it comes down to the old if a job is worth doing, it’s worth doing right.

Tim November 4, 2010 at 4:40 am


It’s always been the same in SEO, I remember an old site I had back in the day ranking for ‘carpet tiles’ :) the search volume wasn’t even 2% of what I expected and the conversions still weren’t much better than long tail. When you an SEO expert ranking high gives you more credibility I except, as I said I will be back there, I just need to be on my best behaviour, I have a few people keeping an eye on me that I’d rather not.

Tim November 4, 2010 at 4:41 am

Hi Lee,

All the emails were friendly, I think some people find my site by searching ‘search engine optimisation’ rather than subscribing :( Still it’s nice to have an alternative to unpredictable and inaccurate rankings tools.

Tim November 4, 2010 at 4:44 am

Hi Payton,

I think that’s where I have come to, I’ve proved time and time again you can rank the dirty way, however I have some big plans for SEOwizz, forum due in 2011, upgraded tutorials and tips due in summer 2011 etc… So I need to be more focused now on building a quality brand. Plus being in this industry you have multiple webmasters tearing your link profile to pieces on a weekly basis, so it’s best to be safe.

timethief November 6, 2010 at 3:33 pm

Hi Tim,
I remain a faithful reader who has not been focused on your blog’s ranking. I have been focused of soaking up all I can from you and remaining quietly in the background, lest I post comments that publicly reveal my lack of knowledge.

“I have some big plans for SEOwizz, forum due in 2011, upgraded tutorials and tips due in summer 2011 ../ ”

I’ll be looking forward to that and in the meanwhile thanks so much for sharing all that you do in your blog. I appreciate it. :)

Tim November 7, 2010 at 2:31 pm

Hi TT,

Thanks for dropping in, I struggle to find time to comment on blogs these days but I still roam.

Fingers crossed the forum should be up and running in 2011, I may even make it a private forum where we can discuss things you can’t necessarily put in a blog post.

Erik November 13, 2010 at 11:04 pm

You should ( I haven’t looked up if you have already ) make an article about long tail and short tail keywords. Because for me, I still don’t understand the meaning of the two. So If you don’t mind a little lesson would be helpful. :)

Tim November 14, 2010 at 5:08 am

Hi Erik,

Long tail keywords are simply those that get very little search volume but are relatively easy to rank for, if you build up hundreds of rankings on these keywords you will pull in a lot of traffic, short tail is the opposite, high competition keywords that drive tons of traffic. I’ll put a little something together on it in the future.

Bowdeni December 26, 2010 at 2:52 am

How have your rankings recovered now? I cleaned up an exceptionally large back link late profile late in 2010 and found rankings really slow to recover.

Tim December 27, 2010 at 8:48 am

Hi Bowdeni,

I haven’t tried to replace the links just yet so my rankings are still the same, however my overall Google traffic is up around 47.6% month on month, which is interesting. I am going to make a push in January so it will be interesting to see how the rankings react.

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