Are we all enjoying the Google roller-coaster over the last couple of months?
And now we have Google pushing the organic results even further down the priority pile, showing related results at the top of the SERPs just below the sponsored listings!!
This was carried out using Google Chrome Incognito window
Not only are they showing the terms but they are breaking it up into ‘Brand’, ‘Stores’ and ‘Types’. This is going to have a serious impact on anyone ranking for the broad term perfume.
We have also seen the above on the keywords ‘flights’ and ‘cars’ , however we didn’t snap it and it went away
It shows real intent by Google to steer people away from spammy results and direct them to the brand/product specific terms.
Roll on 2011!!Line Break
Author: Tim (254 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.