First of all apologies for the lack of posting over the last couple of weeks, work has been busy and the World Cup has pretty much dominated my evenings
So now England have been dumped out shamefully I thought it might be a good idea to discuss something pretty positive that has happened to me over this World Cup period, I NOW RANK IN THE TOP 5 FOR ‘search engine optimisation’!!!
Now that I have gained a glory ranking I thought it might be a good idea to discuss how I got there. I work with clients daily that throw massive budgets at SEO and not surprisingly get results very quick, however my blog has had very little in terms of budget thrown at it and it goes to show you can make it to the top working cheap, the results will come a lot slower though.
Altogether it has taken me 18 months to position my website there; I did a lot of the work in the early stages and as my site has grown in trust the anchor text from article directories and blog carnivals have really started to count.
The truth is, in the last 3 months I have done very little link building with most of my links coming socially and none of them anchored with the target keyword (except maybe one site wide a fellow SEO kindly gave me).I genuinely believe working to a tight budget does not exclude you from achieving results as long as you’re consistent and gradually increase your investment.
Anyway enough bragging, what I want to do now is show you my exact approach to ranking SEO wizz where it currently is (4th ‘search engine optimisation’ 13th ‘seo’),
The first 3 months of any blog are painful, you spend 90% of your time writing and 10% reading, however there were a few fundamentals I wanted to achieve in the first Quarter, ones that I knew would see me well in the future;
- I wanted to create a hook, so I developed some tutorials, this would ensure a nice flow of natural links
- I wanted to have at least 20 posts optimised for long tail target keywords
- I made it a must to at least get one link back to each deep page/post
I knew things would be slow at first as I have created many affiliate blogs and they have all started the same way.
My blog now had enough content and I could really let Google know it existed without risking the sandbox. The idea was to get as many links to the blog as possible with preferential anchor text.
- I decided to write 100 articles
- Submitted them through Article Marketer (Now content crooner)
- Mixed the anchor text between my main target keywords search engine optimisation, seo techniques, google seo, seo consultant, seo (All of which are now on the first page of Google bar ‘SEO’ however watch this space.)
This wasn’t about getting the blog to rank, it was more about building a bulk amount of links so that I could get new content indexed faster and give myself a little bit of an anchor text push.
Traffic was now picking up; Google was beginning to give me a little authority so it was now time to turn up the heat. To do this I decided to write some posts that would ensure me a way of getting links in the long term, I am talking serious viral content.
There is an important definition to be made here, some people consider viral content as a way of driving masses of traffic, the problem is going viral on stumble (which I have done quite a few times) does not necessarily mean masses of links, in fact very often it doesn’t mean any. I wanted to create content that when people did find it they would link to it.
- I posted on Bing SEO vs Google and did a small case study (I rank no.1 for Bing SEO and gain new links every week with no effort)
- I also completed a monster post on SEO content writing which ranks very highly and is still my third most visited page!!
This is the back bone of my website, the posts that give a return over the long period and not just an instant traffic boost. Every website should create this type of content/product/resource, something that is going to continually get new recognition.
I was really beginning to rank well now but still needed more diverse links; I had some high quality links but needed a more diverse profile. To accomplish this I;
- Submitted to blog carnivals taking advantage of preferential anchor text
- Joined new forums adding my links in bio’s and signatures (not spamming, genuine forums)
- Attempted some cross linking with other bloggers (Didn’t particularly work)
The above gave me a better profile and pushed my PageRank to 4; however I was still sitting on the second page for some of my major terms.
Now I had a diverse profile and some really good quality or high PageRank links, however it was time to bulk up the quantity, to do this I:
- Created some reciprocal link partners with good online buddies
- Commented on do follow blogs with ‘top commenter’ widgets (I stopped this as it didn’t really work)
The increase in the sheer quantity of links lifted me onto the first page of Google for a lot of terms; however I still needed to add something to the mix…
I knew in order to reach the top five I need those ‘trusted’ links from websites long established on Google and the only way to do this was to grovel!
- I leveraged all my blogging connections and friends
- I offered links from my other sites in return for a link to SEO wizz
I only managed a few however these highly trusted links were very effective, pushing my website to the top of the tree!
You see??? No Magic, no ridiculous techniques just hard work and a smart well thought-out plan and anyone can do the same, given the right skills and commitment.
What’s my plan moving forward???
Well I can’t give everything away; however I will let you know when I’ve done it
Thanks to all who read, link to, promote and support SEO wizz, reaching the top wouldn’t have been possible without you guys.
Author: Tim (294 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.