Testing keyword difficulty has never been a straight forward task, what do you test with? Links in? Links to domain? Search Volume? Awords Competition?
The truth is that all of them contribute toward the ‘keyword difficulty’ factor.
This is another post when I am going to sing the praises of the SEOmoz crewe, since they stopped delivering SEO services I have noticed a huge investment in their tools, mostly in making linkscape data more reliable but also tweaking the current tool box.
A tool that was announced this week was the new keyword difficulty tool, it breaks down all the metrics for you, so if your an SEO professional there is no better visualisation tool for client proposals, in my opinion.
Just check out some of the features:-
Not only does the tool give you a difficulty factor in the form of a percentage (the higher it is the harder it is to rank) but it also gives you the relevant Adwords search including broad and exact match.
This is all the information you really need when trying to determine the potential of target keywords however, it doesn’t stop there.
Page / Domain Authority Metrics
The tool nicely shows the page and domain authority of the top ten sites, letting you see exactly what you’re up against.
Page authority is the SEO metric for the overall authority of any given page on the web based on link juice and authority, domain authority is based on the entire links to the domain as a whole.
Break Down Of Links
As we should know now, all links are not equal and we need to be aware of how many links our competition have, also how much authority those links are passing.
On top of that we now know that the amount of links to a domain is almost as strong a determining factor as the amount of links to a particular page.
As we can see the tool nicely breaks down the link data showing how many unique domains are linking to each of the top ten results.
Now if you’re not an SEO or internet marketer your probably not going to pay for the tool, however if you are an SEO professional, in my opinion the tools are the best on the market.
This particular tool can be used for more than just helping clients visualise their competition within their niche, it can also be used for mass research on the SERPS for multiple keywords.