When you deal with link building day in day out you really begin to notice even the smallest changes in Google’s algorithm.
However, in my opinion Google has switched its emphasis again and is now putting more weight on ‘fresh’ links, links found on pages never crawled before.
Fresh links have always been precious; however the impact of them has been blurred due to large amounts of site wide link buying.
Now Google has really got its act together and not only is the impact noticeable in terms of the links we build for clients but it has also been felt in the SERPS.
Recent SERP Changes
On the UK domain Google has really shaken up the top results, penalising sites with a lot of site wide links and giving more power to exact match domains and a more diverse link profile.
Some sites that ranked on the first page for “search engine optimisation” have now dropped back on to the second page which basically makes them invisible.
Changes In Approach
So how does this change what we do on a daily basis, well here are my thoughts;
- We need to all become writers and get involved in guest blogging, reporting and writing for news sites within our niche
- Press releases really begin to make a mark, a press release can flood you with fresh in content links. You will have to pay for the best services but it is definitely worth it.
- Viral content becomes even more important, make sure everything you write can be easily shared and write news worthy content. I am not going to go over viral content again but if you’re unsure about how to write good SEO content read my article on SEO content writing.
- I have always been a fan and the new importance of fresh links makes blog carnivals priceless links
These are just a few ideas and I am sure you can think of many more, don’t give up other link building methods, but if you’re looking for a real ranking boost, get yourself some fresh links.