Building Links Using Fresh Techniques

When you deal with link building day in day out you really begin to notice even the smallest changes in Google’s algorithm.

Just before Christmas site wide links seemed to be giving some real pull, then there were the in content gems that seemed to instantly increase ranking.

However, in my opinion Google has switched its emphasis again and is now putting more weight on ‘fresh’ links, links found on pages never crawled before.

Fresh links have always been precious; however the impact of them has been blurred due to large amounts of site wide link buying.

Now Google has really got its act together and not only is the impact noticeable in terms of the links we build for clients but it has also been felt in the SERPS.

Recent SERP Changes

On the UK domain Google has really shaken up the top results, penalising sites with a lot of site wide links and giving more power to exact match domains and a more diverse link profile.

Some sites that ranked on the first page for “search engine optimisation” have now dropped back on to the second page which basically makes them invisible.

Changes In Approach

So how does this change what we do on a daily basis, well here are my thoughts;

  • We need to all become writers and get involved in guest blogging, reporting and writing for news sites within our niche
  • Press releases really begin to make a mark, a press release can flood you with fresh in content links. You will have to pay for the best services but it is definitely worth it.
  • Viral content becomes even more important, make sure everything you write can be easily shared and write news worthy content. I am not going to go over viral content again but if you’re unsure about how to write good SEO content read my article on SEO content writing.
  • I have always been a fan and the new importance of fresh links makes blog carnivals priceless links

These are just a few ideas and I am sure you can think of many more, don’t give up other link building methods, but if you’re looking for a real ranking boost, get yourself some fresh links.


is the CEO of Branded3 a Search Marketing Agency in the UK. Tim has over a decade of experience in Search and regularly speaks at key events and conferences.

6 thoughts on “Building Links Using Fresh Techniques

  1. Thanks for the tip about press releases. I wonder is offering free newsletters and ebooks can lead to building relationships that lead to link building.

  2. Hi TT,

    I think newsletters and any type of correspondence will increase link building, the more people see your info the more chance someone will link to it. I think relationships can be built through this medium as long as you are continually producing quality content, this builds trust and when someone trusts you they are more likely to offer a hand.

  3. I don’t see anything fresh here! Sorry if I am somehow harsh at this point! Anyways I hope you would have placed some old techniques comparing to your new/fresh techniques! Or at least directly point on fresh methods!

  4. Hi Sean,

    I think you missed the point of the post.

    The techniques have been around forever, the result of the techniques are links on freshly published pages. In the past people have harped on about link age and domain age, which I still do feel plays apart, however the way to rank quickly in my opinion is to have as many fresh new links on fresh new pages as possible.

    So the freshness relates to the actual link not the technique.

    I don’t think there are such things as ‘fresh’ techniques, some evolve but ultimately everyone needs links within content, I feel guest blogging and becoming an online journalist is one of the best ways to build links.

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