Building Links To Links?!? – Link Boosting!

Onething that I haven’t discussed that often is building links to links, I think I may have mentioned it in the comments every now and again but never really explained it.

The Problem

You need links with anchor text – Thats fairly straight forward

You need links from relevant pages – That is just about doable

You need links that flow PageRank – Ah thats not so easy or is it??

Now I am a firm believer in the fact that a link is a link regardless of PageRank, however if you really want to compete for a key term you are going to need some healthy PR flowing links.

But How Do we Get Them??

You may be able to control what anchor text a particular link sends you but you are never going to control the pagerank, or are you??

The Solution

Getting PageRank or toolbar Pagerank to a deep page is not as hard as you think, especially if the overall domain is a decent quality.

Look over your link profile, do you have any links sitting on authority domains but without any pagerank? If so 10-20 links could bump that page from 0 to 3 quite easily. Then what are you left with?

A link, anchored on a PR3 page on a domain with a homepage PR of 6 or above.

How many articles have you written on strong domains? Guest posts? do follow blogs?

Just a little bit of extra work can make all the difference.

So How Do We Do It?

Well this is what I would advise and I have used this technique many times over and it works well.

I would pick only links I had on the very best domains, if the homepage PR was 5 or over and I had a link on a deep page I would target it. I have done this with countless articles on ezine articles.

First you need to have the unique article wizard or your favourite article service, this tool allows you to merge three seperate articles to create unique versions. These versions will get a lot of exposure and a large amount will be indexed.

On each of the seperate/similar articles you are going to use one link to point at a deep page of your site and one link to point to the link you want to boost. This will make sure a) the link on the authority domain is indexed and b) it will get a minimum PR of 1.

Not bad but we can improve this.

Search for dofollow social bookmarking sites, Mixx is one I prefer. Submit the page to your favourite sites (be careful though some won’t accept pages on article directories) pick maybe 4-5.

This will give the pages you have links on an additional boost and make the link up to 10 times more effective than a regular PR0 link.

This is a technique many SEO’s use and it is what SEO is all about really, taking those things that are common knowledge and making them a little better. Everybody knows you can get links from article directories but not everyone knows how to supercharge them!

Try it out and let me know if you have any issues.


is the CEO of Branded3 a Search Marketing Agency in the UK. Tim has over a decade of experience in Search and regularly speaks at key events and conferences.

9 thoughts on “Building Links To Links?!? – Link Boosting!

  1. i didnt get the part “…if the homepage PR was 5 or over and I had a link on a deep page I would target it.” What link on a deep page do you mean? You mean a deep page on ezine, where i`ll put a link? …or a page on my own site?

  2. Sorry Dmitry,

    I probably didn’t explain it as well as I could hauve done. All I mean is when I have a link on a site such as ezine with a home page PR5 or above, I then target lots of easy quick fire links at the deep page knowing because of the overall authority of the domain I can easily boost the pagerank of that particular page.

    Hope that makes it a little clearer.

  3. Erik,

    Don’t worry about the questions, that’s exactly what the blog is for and I should have a forum live some time in the new year. The no follow tag on the home link is simply because I link back to the homepage with the logo, there is no point in having two site wide links back to the home page so I no follow the one that passes no anchor text value.

    Hope that makes sense.

  4. Alright, I’ll be sure to be one of your top members! Cause this website explained SEO to me 🙂

    I have my SEO planned all out and I finally know what to do with baclk-inking, getting my domain an authority figure, spreading PR around my website, “Charging” All my back links! Thanks for the major help!

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