Onething that I haven’t discussed that often is building links to links, I think I may have mentioned it in the comments every now and again but never really explained it.
You need links with anchor text – Thats fairly straight forward
You need links from relevant pages – That is just about doable
You need links that flow PageRank – Ah thats not so easy or is it??
Now I am a firm believer in the fact that a link is a link regardless of PageRank, however if you really want to compete for a key term you are going to need some healthy PR flowing links.
But How Do we Get Them??
You may be able to control what anchor text a particular link sends you but you are never going to control the pagerank, or are you??
Getting PageRank or toolbar Pagerank to a deep page is not as hard as you think, especially if the overall domain is a decent quality.
Look over your link profile, do you have any links sitting on authority domains but without any pagerank? If so 10-20 links could bump that page from 0 to 3 quite easily. Then what are you left with?
A link, anchored on a PR3 page on a domain with a homepage PR of 6 or above.
How many articles have you written on strong domains? Guest posts? do follow blogs?
Just a little bit of extra work can make all the difference.
So How Do We Do It?
Well this is what I would advise and I have used this technique many times over and it works well.
I would pick only links I had on the very best domains, if the homepage PR was 5 or over and I had a link on a deep page I would target it. I have done this with countless articles on ezine articles.
First you need to have the unique article wizard or your favourite article service, this tool allows you to merge three seperate articles to create unique versions. These versions will get a lot of exposure and a large amount will be indexed.
On each of the seperate/similar articles you are going to use one link to point at a deep page of your site and one link to point to the link you want to boost. This will make sure a) the link on the authority domain is indexed and b) it will get a minimum PR of 1.
Not bad but we can improve this.
Search for dofollow social bookmarking sites, Mixx is one I prefer. Submit the page to your favourite sites (be careful though some won’t accept pages on article directories) pick maybe 4-5.
This will give the pages you have links on an additional boost and make the link up to 10 times more effective than a regular PR0 link.
This is a technique many SEO’s use and it is what SEO is all about really, taking those things that are common knowledge and making them a little better. Everybody knows you can get links from article directories but not everyone knows how to supercharge them!
Try it out and let me know if you have any issues.