Using Adwords and Search Traffic To Generate Links

I posted a few days ago about how you can use adwords to develop your blog, today I want to come at it from a slightly different angle.

As I have monitored SEO wizz’s traffic over the past 12 months I have noticed some significant links coming to deep pages of the site to certain content. These deep pages don’t necessarily contain the best content but they ranked well in the search engines and the search traffic that hits the pages has resulted in links.

Some of the pages have that much link value that they have a higher PageRank than my homepage, which is undervalued at PR3 in my opinion 🙂

So the idea behind this post is that, if we develop or write interesting quality content, then we can use adwords to drive search traffic to it, then hopefully some of those visitors may well link back. This in turn increases our domain trust and overall ranking ability. On top of the links we also get the added benefits of brand promotion and increase in readership.

OK, so how do we go about doing this? The best way to show you is through an example.

Please note I have not tried this method as yet, but intend to very soon.

One of the most popular pages on SEO wizz is the post about Bing SEO, it was a small scale keyword comparison comparing the new search engine with the mighty Google, to see if we could see any key differences.

Now the article didn’t do particularly well on a social level, but it managed to rank number 1 for ‘Bing SEO’ very quickly and this brings in a significant number of visitors every month.

bing ranking

bing analytics

The visitors that came via Google began to link back to the article and as you can see the page today boasts a PageRank 4 from around 80 links, last time I checked. Some of the linking pages are a PR6 and I even think 1 is a PR7.

Search not Social

The important thing to remember here is that the links came from visitors who found SEO wizz via search engines, people who were searching for info about Bing and how it ranks sites. So what is stopping us from targeting cheap longtails on Google and driving relevant traffic to our best posts or resources?

Pick A Post

Pick a post that you think is link worthy, that people would find interesting and want to link back to;

Then simply enter some of the main keywords into the Google keyword tool. This will bring you up a list of keywords relevant to your content.

keyword results

You will soon see how easy it is to pick up some cheap clicks and hey, if you can get 10 quality links a month for £10 would you pay it?? Paid Links with a twist!

Be Smart

Not all your content is as link worthy as you think; we all write ‘get me through the week posts’ every now and again 🙂

Pick the content that may have had social interest, the content that will appeal to other webmasters not customers.

Yes bloggers and webmasters search Google for info as well and these are the people you want your content to reach.

Also don’t target high cost keywords or keywords that aren’t relevant, remember the links are not guaranteed and therefore you should balance that risk by picking low competition keywords.

I am convinced this will work and am rolling it out on 5 pages in the next week, I am also considering adapting it with client campaigns.

Let me know what you think or if you have tried it already.

I am in a real link building dilemma at the minute, as my clients become more and more high profile, it is obvious competitors in every niche imaginable are buying links. I try to stay clear of such techniques but it is becoming hard to compete.

Thoughts are welcome 🙂


is the CEO of Branded3 a Search Marketing Agency in the UK. Tim has over a decade of experience in Search and regularly speaks at key events and conferences.

4 thoughts on “Using Adwords and Search Traffic To Generate Links

  1. Hi Aaron,

    Ye a lot of my readers found me via that article as it is well linked to now and ranks no.1 in Google UK and US. I get about 150 unique hits a month from a Google and probably 50 more from referrals.

    It’s definitely a strange technique, I will publish feedback on the results next month.

  2. Hi Tim,

    Interesting post!

    You of course have to be able write remarkable content, which you have certainly achieved here.

  3. Thanks Simon,

    Really appreciate the comments. This post was aimed at the blogger in all of us and, yes you have to have content that draws people in otherwise your wasting money on clicks.

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