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So You Want To Be An Authority Blogger?

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I am an SEO at heart, I love the internet and Google and the way in which anyone, even those of us with limited means, can promote our products, services and even ourselves.

One of the key concepts of being successful online is understanding how to become authoritative in your given industry, how are you going to gain trust and convey your expertise.

The Main Problem

One of the main issues with today’s blogging world is duplicate information, blogs that simply publish the exact same news over and over and over again. No new angles, no new points of view, no unique news, research or scandal, simply rewrapped, duplicate content that you can read on hundreds of other sites.

Many people read authority blogs such as Copyblogger and Problogger and basically re-report the content from various posts.

If you want to stand out, if you want to be a better blogger and become an authority resource you cannot simply copy your way to the top.

Just to make myself totally clear on this point, many top bloggers have taken certain actions which have lead to their success, however I am specifically talking about their content, their articles and their news. Copying a success strategy is different to being one of the many online echoes.

You Don’t Need To Be Einstein To Build Trust and Authority

So you have an area of expertise, you offer services or a product, maybe you simply want to display your knowledge in a given area?

It is important to remember that you’re not going to do yourself any favours by making yourself sound smart, bare with me here.

I learnt a really important lesson at University through 2 separate experiences;

1) When I initially put an essay together I would try my best to make it as complex and professional as possible, using big words, complex theories and long winded paragraphs. My results were average to say the least and I was shocked considering the effort that had gone in. I later had a meeting with my tutor who explained that I was trying so hard to make my piece of work authoritative that I was missing out on some plain and simple principles, I changed my approach and attempted to make my work as straightforward and logical as possible, this did the trick and my grades started to increase.

2) As you will probably know you attend endless seminars at University and you always had your favourite teachers. Surprisingly the most popular teachers were not always the teachers with the most authority in a particular area; the best teachers were those who could convey complex principles in a simple way. Seminars that involved a tutor who had this skill were packed with students where as the others were made up of 4-5 students.

My point? Just because you have expertise in a given area your aim is not to baffle your readers with your extreme abilities and knowledge, visitors come to learn and most are not going to have such focused knowledge in your area of expertise, if you want to be an authority in a given area you have to learn to speak to the masses and not just the few people who are on the same level as you.

When was the last time you read blogs like Problogger and thought to yourself “wow that was deep, I’m confused”? Not very often I am imagining and that is because the articles generally speak to the masses. Do you think Problogger would have 100,000 subscribers if all the info was so complex only the top bloggers could really understand it?

Some More Points On Being An Authority

Never dismiss an idea for a post without thinking it through- Many times we have things on our mind that we dismiss, thinking “everybody knows this”, well sometimes they don’t, sometimes the things that seem simple to you are not so simple to others, so be open minded about your topics.

Stand up for yourself- Many follow the crowd either because it is easier or because they are afraid to say what they really believe. If you don’t agree with a specific point then say so, you are never going to stand out if you are travelling in the same direction as everyone else, plus you never know, once you voice your opinion other’s may gain the courage to follow.

Research your industry- No this does not mean re report from other authority blogs, but do research the points these blogs make, add your own personal twist to concepts and practices.

It’s not easy standing out in a world full of experts but whether you’re a blogger, marketer or other online business owner you need to put yourself out there and you are not going to do it by being the same as everyone else.

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Author: Tim (296 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.

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{ 3 comments… read them below or add one }

PotatoChef January 5, 2010 at 10:36 pm

Hi Tim…Interesting post to start the New Year off with…

Not producing original content is not the sole territory of the internet. I am often baffled at how you can switch channels in the middle of a newscast and see the exact same story appearing at the exact same time on the evening news. Is this accidental or is there something more to it than that? I’m pretty sure there is something more to it becasue it has been happening for so long that coincidence seems laughable.

And as the nightly newscast seems laughable because information seems to travel from one station to the other (they auctually might be using the same editors) so does the internet, at times, seem a big carbon paper hoax.

The main reason that people copy and spin content rather than write original content is becase they are LAZY.

You hit the nail on the head when you said, “If you want to stand out, if you want to be a better blogger and become an authority resource you cannot simply copy your way to the top.” Unfortunatly your argument won’t persuade too many of these people to change their work habits.

I am sure that you are aware that some of the biggest and most read bloggers on the internet advocate “shortcuts” as a way of thumbing their nose at the system. And while many people follow their advice most will not follow the success of their beloved gurus. There is no substitute for hard work.

I can count on one hand the bloggers that I honestly think deserve trust and respect. Which of course is the perfect reason to do what you are advocating. Becoming a true authority will grab an audience because people are hungry for something other than the BS that seems to be the norm in cyberspace.

There is a quote, not sure who said it, that went something like this, “Success is 10% inspiration and 90% perspiration.” The lesson I believe to be taken from this quote is hard work really does work. Success can be achieved by anyone who is willing to put in the time, energy, and focus. Most people are not willing to do that. So we are left with faux experts.

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Tim January 6, 2010 at 4:52 am

Hi Pchef,

Thanks for that comment it adds some really good points to the discussion. You’re right no will probably take in what I have said, they will continue to build their blog with spun or copied content, however I really don’t see how a blog built on these methods is ever going to gain any respect. Sure you can rank a site with any kind of content these days but if you want to be successful online you have to build a business.

A lot of the high profile bloggers do advocate shortcuts, but is their blog a short cut? Are they copying content?

You can report the same news everyone else is reporting but if you are not adding something of your own why would anybody come back to your site to read it again?

I think many bloggers forget, you have to be business minded, you have to think about how you are building your brand, image, reputation and trust. If all you want to do is post other peoples stuff with no added personality, opinion or new research then you are just the same as the thousands of other reporters out there, in my opinion.

Thanks again, great comment.

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ThatsBlog.com February 1, 2010 at 11:36 am

Thanks for your submission to the Seventy Sixth edition of the Blog Carnival: Blogging. Your post has been accepted and its live:

http://thatsblog.com/blog-carnival-blogging/blog-carnival-blogging-seventy-sixth-edition

-ThatsBlog.com

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