OK I’m going to let you know early on that this is a little bit of a rant. Sorry
You see SEO changes all the time, something that worked 6 months ago rarely works now, link building methods consistently have to be changed in order to maximise your campaign.
I love SEO just because of that, it is forever changing and there is no such thing as boredom, however Google have over stepped the mark, and the reason I am upset is because it effects me.
Long term readers will know I have been targeting the keywords ‘search engine optimisation’ for around 6 months, so link building efforts have obviously been incorporating this keyword.
So what has Google gone and done??
Well, try searching for the keyword ‘search engine optimisation’ on the .co.uk domain; this is what you will get?
Showing results for ‘search engine optimization’???? Do I want to search for ‘search engine optimisation’???
Seriously, I am searching in the UK, in the UK we use ‘s’ instead of ‘z’ – organisation, recognise etc….
I fully understand why Google might think I mean ‘optimization’ but instead of hitting me with the ‘Did you mean’ sign, instead it shows a set of search results I never searched for or wanted!! Crazy.
So where does this leave me in terms of decisions, If I keep targeting ‘search engine optimisation’ people who search it are not going to be given the results that are relevant, so do I switch my optimisation methods to rank for a key phrase Google says I should be searching on??
Does Google even care that there are 33,000 searches a month in the UK for the key phrase ‘search engine optimisation’, are all these people wrongly hitting the ‘s’ instead of ‘z’ Google???
The other option I have is to hope this switches back and shows results based on the keyword that was input, but will Google ever realise optimisation came before optimization?? I’m not convinced.
I think I am going to simply add optimization to my title tag.
I love SEO, I love the fact that it is a constantly changing landscape but this is ridiculous.
Sorry for the rant, but thought some of you might find it of interest.Line Break
Author: Tim (294 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.