OK I’m going to let you know early on that this is a little bit of a rant. Sorry 🙂
You see SEO changes all the time, something that worked 6 months ago rarely works now, link building methods consistently have to be changed in order to maximise your campaign.
I love SEO just because of that, it is forever changing and there is no such thing as boredom, however Google have over stepped the mark, and the reason I am upset is because it effects me.
Long term readers will know I have been targeting the keywords ‘search engine optimisation’ for around 6 months, so link building efforts have obviously been incorporating this keyword.
So what has Google gone and done??
Well, try searching for the keyword ‘search engine optimisation’ on the .co.uk domain; this is what you will get?
Showing results for ‘search engine optimization’???? Do I want to search for ‘search engine optimisation’???
Seriously, I am searching in the UK, in the UK we use ‘s’ instead of ‘z’ – organisation, recognise etc….
I fully understand why Google might think I mean ‘optimization’ but instead of hitting me with the ‘Did you mean’ sign, instead it shows a set of search results I never searched for or wanted!! Crazy.
So where does this leave me in terms of decisions, If I keep targeting ‘search engine optimisation’ people who search it are not going to be given the results that are relevant, so do I switch my optimisation methods to rank for a key phrase Google says I should be searching on??
Does Google even care that there are 33,000 searches a month in the UK for the key phrase ‘search engine optimisation’, are all these people wrongly hitting the ‘s’ instead of ‘z’ Google???
The other option I have is to hope this switches back and shows results based on the keyword that was input, but will Google ever realise optimisation came before optimization?? I’m not convinced.
I think I am going to simply add optimization to my title tag.
I love SEO, I love the fact that it is a constantly changing landscape but this is ridiculous.
Sorry for the rant, but thought some of you might find it of interest.