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Embrace The Internet Or Die

business SEO

OK sounds kind of dramatic right? But here’s the thing, if you are a business looking to expand or even remain profitable in your industry you need to start using the internet, you need to have business listings, SEO, an online industry presence and online solutions. If you don’t, your business is simply not going to survive.

I speak to many business owners every single week, interested in online marketing but not willing to make the investment. I try my best to convince them of the clear benefits but in their own words “they are doing OK without the Internet”. This maybe the case but if you are a business owner you seriously need to ask yourself, how much long will this last?

It was reported last week that search grew a massive 45% in 2009 with 131 billion searches in December 2009 alone. This is huge and it shows absolutely no signs of stopping.

If you are from the UK and thinking search is a US based phenomena, please think again. In Dec 2009 there were 13.3 billion searches in the US, however in the UK with a population nearly 4 times smaller than the US we nearly hit half the amount of searches the US had at 6.2 million and this figure is sure to rise significantly in 2010. Also let’s not forget Google’s 80 plus percent search share at this point.

Offline Marketing Will Eventually Die

It is true, more and more people are gaining access to the internet. If you are a local tradesman, advertising in the local yellow pages or Thomson directory is simply not going to be enough, if I need a plumber I hit Google! Along with thousands of others every single month, let’s just put this into perspective.

Are you a plumber?

- 201000 ‘exact’ searches on Google every month, not including other related terms such as “corgi plumbers” or “emergency plumber”.

Are you an accountant?

- 246000 ‘exact’ searches on Google every month, again not including “accountancy services”, “chartered accountants”, “accounting services”.

OK what about if you simply sell tyres?

- 550000 ‘exact’ searches on Google every month, “budget tyres” = 27000 : “car tyres” = 30000: “tyres online” = 27100!!!!!!!!

If you are not targeting this market not only are you missing out but you will eventually get out done by the competition that is willing to invest now.

The Time Is Now

As I have previously stated this is a super fast growing market place that I believe will eventually consume most industries. Despite this many industries have not yet reacted to changing times, this is why it is important to start now.

If you simply don’t have the time to learn and implement, then my advice is hire someone who can help you, a reputable online marketing firm.

This is not a sales pitch; it is a call to action. React or get left behind, it really is that simple.

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Author: Tim (296 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.

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{ 4 comments… read them below or add one }

Andrew @ Blogging Guide January 25, 2010 at 3:59 am

Totally agree, Tim.

These days where do you go if you want any info – the Internet and if your company doesn’t have a presence, you are losing out on a lot of potential customers.

And these days, it doesn’t have to cost a lot of money to get started.

Andrew

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Tim January 25, 2010 at 5:21 am

Hi Andrew,

Yes, your right. Cheap hosting package, domain registration and a little spend on a website. Then make sure your business is listed and do a little branding work as a bare minimum. I really do think internet promotion is the future, we have even started doing our super market shopping online!!

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Kai Lo January 30, 2010 at 8:32 pm

My friend owns an urban spray-paint t-shirt company, and he is not doing well with marketing. He HAS a website for it, but doesn’t get any traffic because hardly anyone knows about the company. If only he understands about SEO, that would help him market his site without him stepping a foot outside of his house.

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Tim February 1, 2010 at 4:09 am

@Kai,

Too right and I bet the competition in is pretty low in that niche.

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