Back in December I did an in-depth review of some of the best link building services around. When I say link building services I mean systems that allow you to generate content for a link, so article marketing systems, blog network systems and content spinning systems.
I have used and promoted many of the networks I reviewed, one in particular was Linkvana. I promoted this service due to the fact the content on the network was 100% unique, the links were minimised and relevant and the blogs were on average 3 years old and had good PageRank.
However I have recently cancelled my Linkvana subscription and would advise anyone else to do the same.
There are a few reasons for this;
1) I have recently noticed more and more of the blogs within the network are being deindexed
2) A lot of the blogs that were indexed are becoming less relevant
3) I really think it is time to focus on quality
As well as an SEO consultant I also do a fair share of niche blogging, therefore link networks such as the one above have always been helpful when attempting to rank a niche website. However, more and more I am noticing these niche blogs are losing rankings, traffic and authority.
My belief is that Google is clamping down on niche sites with low quality inbound links regardless of the anchor text those links supply. For example, only 12 months ago you could pick a niche keyword, fire 500 anchor text links at it and get it to rank first page pretty easily, this is becoming harder and harder.
What Do I Do if I Have Niche Blogs or Sites?
Don’t get me wrong, you can probably still get a niche blog to rank using ‘cheap links’, I simply believe it will continue to get harder and harder.
My first bit of advice would be to stick to article directories for building your anchor text links, ones I particularly like are;
Just to name a few…..
Secondly, I would also suggest making use of the Unique Article Wizard, this allows pretty good coverage and the links tend to be from more relevant websites as well as article directories.
Quality Over Quantity
Niche sites are one thing but building a solid online business is completely different. You want your online business to be safe in the Google index for years and years not just for the next 12 months, therefore link building for a business has to be based on quality.
What Is Quality
I think when we are considering what makes a quality link we need to be thinking about the following;
Relevance – This for me has always been a big factor. The sites you are getting links from need to be relevant. Put yourself in the user’s position, if you were surfing a website about SEO, you would find it strange to see a ‘dog clippers’ website link stuck in the corner. I can’t imagine for 1 minute that this goes undetected by Google and have no doubt it will pass very little weight.
PageRank – Even though toolbar PR is not an effective measure of success, you can still use it to determine the quality of the page you are getting the link from.
Outgoing links – Yes if a page is flooded with tons of outgoing links you are very unlikely to get any real value from it.
Anchor Text – This is still a major factor, however as I have warned before, make it look natural. Use variations; use your domain name as well as using the target keyword.
The problem is very simple, how do we get these kinds of links? Links like this usually come at a price and paid links are bad, right?
This is a whole other topic and for a different post.
My parting advice would be this;
Every website needs some form of optimised anchor text, stick with article marketing for this type of link, but don’t forget it all needs topping up with some quality PageRank passing links.