Link value is everything however kit is becoming more and more difficult to track. It used to be at one point you could set up hundreds of social profiles and rank a site for just about any keyword, however this seems to be working less and less.

I always advise having a constant flow of editorial links but the ones that will push you up the rankings is links from those sites that are trusted authorities.

The search engines play around all the time to the point you sometimes lose where you are, that is why it is important to stick with the basics regardless. I am pretty heavily involved in PPC too and know it can be frustrating when Google seem to change the quality score rules, however with PPC they seem to give you more insight into how fully optimise, where as with SEO they haven’t committed fully.

Editorial links definitely give you more bang for your buck, however remember anchor text and editorial factors are not all you should focus on. Link from sites that have a good PR are also worth getting links from, either in footers or part of blogrolls, you don’t want to over do it with these kind of links but they are important for getting Google to trust your domian and index more of your content.

Glad you have found some benefit from the services I recommended. Keep plugging away.

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The links included in those articles are enjoying good rankings which was on 3 and 4th page of Google. All I can say is “Editorial Links” works

Ye the anchor variations are becoming more and more important as Google cracks down on over optimisation. Sounds like you have a good set of variations so I wouldn’t change much. Editorial links, in my opinion are the way forward, however I do see the benefit of having footer or site wide links but in moderation and from sites with good authority.

Have a great holiday, be back in 2010 with a new design!!

Somebody else just reminded me not to go over 25% with exact keyword anchor text. I am using a variation of my main keyword with 5-10 varitations of the the keyword. Not is it only good seo practice but it also helps to rank for the longtail.

I was already a big believer in editorial links rather than blogroll or other types of site wide links.

See you next year!!!