Let’s try and nail this one

Article marketing in it’s broadest sense is submitting articles in return for a backlink, some are followed some are not. The big problem with article marketing is duplicate content, but let me explain this;

If you post your article with exactly the same content to 100 low quality directories the chances are only a handful will be indexed, the ones that are indexed are usually ones from the stronger domains ie ezinearticles.

If you want to know what a strong domain is quickly simply check the Google PR from the tool bar of the homepage of a directory, anything PR5 or above and it’s looking good.

So instead of wasting time submitting a unique article to 100 directories, submit it instead to your top 5 based in homepage pagerank.

However……..

You can use what is known as spinning software, this basically means using multiple variations of words within your article to make it unique. The spinning software will then send a unique copy of your article to hundreds of directories, and because each submission is unique more articles are indexed so… more backlinks.

If you are going to use any sort of system I highly recommend the Unique Article Wizard, I have tried them all and in terms of link quality this is the best.

I hope this covers it well enough.

I ask because I am following some previous advice of yours to write quality unique contenet article once a week and send it simaltaneously to 4 or 5 directoriies — those that don’t object to duplicate articles of course (hubpages does object and won’t let you backlink or worse if you do). I’m doing that in order to get the backlinks in my resorce box, do you see any problems coming out of it?

That’s two questions isn’t it ? (and that makes it three!)

Thanks Tim, I have several other similar questions while trying to improve my difficult niche site. Thanks, JIm R.

Thanks for your comment, I appreciate it.

If you run or have similar content on deep pages as that of another site then I see no reason why you shouldn’t spark up some dialogue and exchanging links pointing at valuable information, even hooking two pages up with a reciprocal link. However if you are going to exchange links I would always recommend taking possible traffic returns into consderation as link juice is guaranteed to be low.

Andrew

The only plugin I use is “contextually related posts” plugin, it links posts together based on titles and post content, I find this acts a good internal linking tool. I also like to use a recent post and popular post widget. These help give new pages a PR boost and my popularposts higher rankings.

Nice to see you over here and I’m pelased someone takes notice of my Tweets!

Andrew

Thanks for your comment and you are spot on. Promoting a site is a stressful task, it is also a very long term porcess so you have to monitor your rank, traffic and ROI just to keep you motivated. Article marketing is good, however make it unique and don’t over distribute, unless your spinning the articles. Blog carnivals produce powerful links not only to deep pages but your homepage also.

I gotta start investing my time for article marketing a bit and also start getting into more blog carnivals. That in addition to the guest blogging Andrew mentioned, I’ll have my hands full with all this, but that’s what makes marketing / link building so much fun; and the rewards scale based on the work and effort you put in.