Just a quick post today but something I think you will appreciate and find interesting.
I feel recently that all I have been posting about is backlinks, in-depth analysis, opinion and of course proof. Surely there is more to SEO than simply links, right?
Yes I believe there is but the thing is, links play a huge role, in fact a lot of the time they are the overwhelming factor.
I read quite a few SEO / Internet marketing blogs and I sometimes get a little cheesed off at the level of depth they go into. Sure I have done many in-depth tests into the SERPS but at the end of any test I usually highlight what really matters, links, links, links.
Just for the sake of it let me give you a quick example.
When I first started the SEOwizz blog I got a lot of links from friends and online buddies anchored with the term “seo consultant”, which is a fair description. In fact I did think about targeting it heavily in the early days but decided the traffic was not heavy enough and it wasn’t particularly the audience I wanted to attract. In fact after running a few adwords campaigns I was convinced the only people searching on the term were the SEO’s trying to rank for it.
Anyway as you can see from by homepage, I in no way what so ever target the keyword “seo consultant”, in fact I don’t think I have the keyword on the page and as you can see my title tag does not include it.
Despite this major disregard towards that term I rank on the second page in 17th! Plus, don’t forget this is a pretty competitive term;
The only reason I rank for this term is down to links or more specifically keyword targeted links. Take a look at all the other pages on the first 5 pages of the SERPS, 98% of them use the “seo consultant” term in their title tag, the most powerful on page factor, yet I out rank most of them.
I don’t know how many of you remember school if not I can, and can tell you that popularity mattered. It didn’t matter if you were the ugliest person in your year if you had a list of friends all pointing at you saying you were cool, you were in your peer groups eyes, popular.
SEO is pretty much the same, sometimes like school it is unfortunately so, if you have enough links pointing at you saying what you want, whether it be “seo consultant”, “karate expert” or “worlds best geek”, it doesn’t matter get enough friends vouching for you and Google will reward.
So I’ve made my point but what am I getting at?
We all read deep and meaningful articles on SEO, yes I even publish the complex nonsense here too but at the end of the day I take such an interest in the SERPS out of sheer interest and not because I need to do it to rank highly. Of course I also do my research to ensure I am prioritising my client work correctly, I have a responsibility to them to do so.
What’s the difference between an SEO expert and the average webmaster?
At the end of the day anyone could learn how to implement SEO techniques, I always say only around 20% of it is particularly complex, the rest is time consuming and frustrating, trust me on that
The other difference of course is wisdom, if you’re an experienced SEO you will know not only what it takes to rank but where to go to make it happen. SEO’s are those that can answer the what, where, why, when and how questions and not just give you a detailed description of SEO theory.
I get so frustrated at SEO blogs that blurt out “hey you need links with your text as anchor”, that does nobody any good. Where do you get those links? How effective are links from A,B and C? How do you manage to get anchor links? Which directories carry weight? How fast should these links be built? Which sites can I get some quick links from??
These are the questions people need to know in order to rank highly online; this is the difference between SEO in theory and those who can actually rank a site.
So no matter what you read here or at any SEO blog, remember it’s all about links.Line Break
Author: Tim (292 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.