If you maintain your own blog you will no doubt often come across ‘writers block’ or the need to find better content rather than writing about what you got up to over the weekend.
Going through writer’s block can be a frustrating and challenging time, however there are some tips and tricks that can help you overcome some of the common problems.
The problem usually starts because we feel the need to make every post innovative and new, the truth is with millions of blogs floating around the place it is hard to make anything new or unique, so you have to search for new angles or ideas rather than a brand spanking new concept.
I often find myself wondering what to write, sometimes I choose not to write figuring my readers will appreciate a well thought out post rather than something I jotted down in 5 minutes, however when I do feel completely stuck I generally work down the list of following actions to help spring me into life.
Head To The Forums
Forums are not the best places to look for breaking news or new ideas, but they are a great place to look for questions that people genuinely want to know the answer to. Yahoo Answers is full of questions that people need answers to and cover many different industries and niches. Looking through some of the questions will also help you optimise your posts, as the users asking the questions are no doubt searching Google for the answer as well.
Use this effectively and you will not only have a helpful post but one that also does well in the search engines.
Read Some Blogs
I am not suggesting you steal content here but blogs are great places to get ideas for your own work, it may only be a paragraph in the article that sparks an idea and enables you to go away and write a quality post.
You may not agree with something that has been said within the article, what better place to contend it than on your own blog.
You are never going to know everything that is happening in your industry no matter how good you are, so other blogs can be a great form of finding news and sharing it with your reader base is never a bad thing.
Search For Angles
If you are one of these people that reads things and takes them on face value then stop! No matter how much authority a blog holds there are always other opinions and angles to explore. It could be breaking news that has been written in a very subjective way, make it objective look at the other side of the story, conduct a little research and write.
In an industry like SEO a lot of things are often repeated so you have to look for new angles and ideas, plus the landscape changes so frequently there are no cast iron rules and there a lot of room for theories.
Just try and be different, look where the majority are heading and make a constructive attempt to go the opposite way, however don’t blindly disagree or come up with a crazy theory without even the slightest research.
Test a Theory
Have you ever read something and thought “something doesn’t sound right?”, if so have you ever tested the theory or idea? This is something I like to do here at SEOwizz, if I read something about a new product, idea or technique I like to go away and research it for myself, test it and deliver the results to my readers.
I often read things I totally disagree with but instead of outright opposing it I go away, get some facts together and publish, sometimes I find I am wrong, rarely but sometimes. If you do this your readers will no doubt appreciate the time you have taken to trial the idea regardless of the outcome.
Give Your Opinion
Everybody has got one so why are so many people scared of publishing it?? This is what allows the big sites to get bigger and the small ones to stay small.
Bloggers feel the need to back up their opinion by linking to something on one of the authority blogs, now there is nothing wrong with this but how about giving your own opinion for once, surely you don’t agree with everything you read?
I have had many posts linking to this blog from articles that disagree with my opinions or research, I don’t dislike these people for disagreeing with me, that is what the internet is about, sharing ideas, opinions and thoughts.
If you are an expert in your field have more confidence in your own opinion and don’t be afraid to voice it.
Sometimes you don’t have enough information to write a full post on a particular topic, however you may have lots of little ideas you may be able to string together or even two subjects you can chunk.
On this blog I have mixed SEO with social media, coding, usability and even local business practices. Your blog needs to be focused but that does not mean you cannot think outside the box a little.
Just Go For A Walk
I honestly find walking is one of the best ways to clear my head.
Sometimes I just have so much going on at once it is hard to think straight, family, clients, research, finances, tax returns (yuk) and of course my blog, how is anyone supposed to write with all that going on. Take a walk, take a breath and you will be surprised how it can clear your mind and help you to focus a little better.
Building content is a crucial aspect of SEO, we all need to do it effectively as possible and writing a load of rubbish is never going to work in today’s internet marketing environment, if you find you get stuck, follow the above and let me know how it goes.
I am away on business next week so posts maybe thin on the ground, I’ll try my best to slot one or two in though, if I have anything interesting to sayLine Break
Author: Tim (294 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.