I don’t think I really need to say anymore than the above title really, but feel I need to raise something as some people are obviously not getting it. Let me just give you a snippet of quite a rude email I received only last night.
SEO Wizz, I have been reading through your tutorials now for the last 6 months and quite frankly I think they are inaccurate and misleading. One of the link building methods you seem to make a big deal out of is article marketing, after implementing what you taught I have to say this technique is laughable and only newbie’s and amateurs must try it. How can you call yourself an SEO consultant whilst giving such lame advice??
As you can imagine this took me back a little, I know the SEO advice I give works because, well, I use it
Anyway I thought to myself should I entertain this email or delete it with the daily spam I receive; I decided to email Mr X back.
After a few bits of correspondence I realised this guy had suffered at the hands of money making scams and online opportunities for the last 3 years and was still getting nowhere. This made me feel kind of sorry for him so last night (still only 3 hours after receiving the initial email) I had a look at his issue. He sent me the articles he had wrote and where he had submitted them.
Things were pretty much in order, good length article, good English, structured nicely and anchor text at the bottom, OK there seems to be an issue.
I couldn’t figure out why these links weren’t counting until I started looking at all the articles he had published in the last month in the author sections.
All the articles were similar with literally one or two words changed in each paragraph, after another email I discovered he had been spinning multiple copies of the same article.
Ahhhhh!!! Everything makes sense.
So here’s the problem and if you have been spinning articles you might want to read this;
This is the fundamental principle anybody performing SEO should know. Google needs fresh, unique content, I am not just talking about on your sites but on any page you decide to get a link from, if the content is copied or even if it is slightly changed, the chances are the page is not going to be indexed.
If a page is not indexed any link you have on that page will not count, it is a waste of your time and energy. Why would Google want to give you credit for a link from a page it can’t even be bothered to add to the index??
Making Article Marketing Clear
If you are going to article market, fine, however don’t expect great results by writing 1 unique article and spinning it into 20 (for anyone who does not know what spinning is, it is when you make some of the words in the article variable and software changes the phrases between articles). If you are going to article market correctly you need to write a new piece of content each time, this maximises the number of links you will receive back.
Will only one copy of your article be indexed?
If you write an article and publish it on 30 different directories you may notice that only ten of the directory articles get indexed therefore you have 10 links. These articles will no doubt belong to the article directories with established domains and domain authority. So why publish to as many directories as possible??
Even the low value directories will hopefully increase in authority and trust, therefore one day your article could be indexed, however if your article has been spun 20 times and is published on the same domains the chances are it will never be indexed despite how powerful the domain is.
Are You Against Spinning Articles?
I am not against anything that works and doesn’t get your site banned, unfortunately article spinning is a technique with limited effect. If you are going to spin an article I would suggest creating 4 to 5 variations on each paragraph and having 3 variable titles, on top of this spin it 5 – 7 times max but don’t be surprised if it is rejected from the major directories. This will still not mean all are indexed but it will up the chances. You may consider this a little grey hat but if it works and doesn’t cause a penalty why shouldn’t I tell you?
So to finish up, content needs to be fresh and unique not just on your own site but on any content network you use to get links.
Article marketing works, every internet marketer out there knows this and is implementing some form of article marketing strategy to rank highly. The guy in the email was simply lost in a world of lies and scammers, it’s a shame but it’s a learning curve many of us have to come through.
Like I say to anyone struggling at this game, if you want to know how to rank, study and listen to those that are doing it.Line Break
Author: Tim (294 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.