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Blog Post Optimisation, Longtail Keywords and Increasing Search Traffic – The Proof

blog post optimisation

Hello one and all :)

Sorry I know this week has been thin on the posts but my schedule has been hectic and I have had a few technical issues, but hey I’m scraping one in before the end of the week.

I’ll be honest with you my brain is fried this week so thinking of an innovative post has proved challenging, therefore I thought it would be a perfect opportunity to follow up on one of the many SEO tests I conduct.

You may or may not recall that I wrote a post around a month ago about using longtail keywords to gradually build search traffic using your blog.

You can read the post “increase organic search traffic” but the bones of it was the idea of optimising each post for low traffic longtail keywords. I demonstrated how you could effectively use the google adwords keyword tool to find this low hanging fruit and how to implement the keywords for maximum effect.

Making this process a permanent part of your blogging schedule will slowly but surely build your search engine traffic, month after month. This is the answer to the question I am asked most often;

“How did you manage to build your search traffic to nearly 10,000 visitors a month in just 7 months???” Well this is how, optimising for the niche keywords.

Many bloggers say to start 100′s of different blogs all targeting niche longtail keywords in order to make money online with search traffic, I say built an authority site in a broad niche and treat every post like a new page, research your keywords and optimise, simple right??

If you’re still a little sceptical about all this let me show you a little evidence, go back to the post “increasing organic traffic”, you will see it’s a fairly straight forward post optimised in all the right places. I targeted around 15 niche keywords in it, knowing that it could increase my search traffic every month by around 15 – 40 visits. Yes, this doesn’t sound like much but just imagine doing this for every post, think of the difference over a year. If I told you in 12 months you could have between 10 and 15 thousand search visits a month by implementing a simple tactic, would you implement it?? It’s so easy you’d be a fool not to.

Anyway time for the evidence, I published the post on 10th September, here are the ‘search’ stats to date:-

blog optimisation - increasing search traffic

As you can see 29 views from 16 keywords, in 1 month.

Here are the top ten keywords

longtail traffic keywords

Now overall I had around 700 visits to this post most from social traffic and directly from the feed, but you cannot ignore the search traffic.

The search traffic will be pretty consistent month after month, and even though it’s only 30 a month, thats only 1 post. I may publish 100 more posts this year, if they all drive 30 visits to my site a month thats 9000 visits by the end of the year.

So if you implement the longtail, link build as normal to your main pages and blog posts there is no reason within 1 year you should not be getting 10,000 visits from the engines every month, minimum.

I hope I have sold you on this technique, even if your site is more commercially focused, yes the longtail will not convert as well as the broader high converting keywords, however can you really afford not to implement this simple tactic??

One word of warning with this, it will not work if you have not built a solid link profile for your domain. Your site needs some authority, the more authority the better this technique will work.

Have a great weekend and I’ll be back next week with my usual blogging schedule.

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Author: Tim (296 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.

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{ 4 comments… read them below or add one }

Mike McEvoy October 8, 2009 at 12:39 pm

Tim,
Great points on slowly growing search volume. I’m finding some of the same results on my blog. Another interesting aspect of the search generated traffic is the distribution of keywords each day. On any specicifc day lets say I get 50 visitors from search referrals. Visitors may go to 25 different pages and use 30 different keywords strings.

I continue to be surprised by some of the keyword search strings that are used. And the fact that some of them actually lead to one of my pages. Guess I still have more to learn about about keywords. ;-)

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Tim October 9, 2009 at 3:36 am

Hi Mike,

It’s true that most people think high traffic terms are the ones to target and this may be true but you have to remember targeting a highly competitive keyword is a long term goal in the mean time your site still needs traffic and this is where blogging and longtail optimisation can help.

By the way I did get your emails and will be responding later today :)

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Porter October 13, 2009 at 6:35 am

I always use the Google Tool and look for searches with roughly 8k-20k searches a month, perhaps I should follow this advice and go even smaller. I find the biggest issue with this is that many of those searches are improper English, thus I find it hard to implement them into my posts haha. Nice article, I’ll have to work on this, definitely sounds worth it.

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Tim October 13, 2009 at 9:26 am

@porter,

The longtail is just easier to grab, it’s so easy you simply cannot ignore it.

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