As you will notice by the title this is a 100% non-optimised blog post, I decided there were some things that have happened on this blog and in the wider community that you will probably be interested in reading about this weekend.
I try to make most of my SEO posts as informative and instructive as possible but every now and again you have to shout about your own blog a bit
Some Hard Data
Anyway the main reason I am highlighting this is not to say ‘look at me’ but is too strongly advise you to head over there and read Rand’s article. It shows some great data around Google’s ranking factors and which ones are closely lined up with Google’s current rankings.
Warning – The article is filled with data, some of it is quite complex so read it a few times
Unlike my link factors the SEOmoz team look at on page factors also and reveal interesting data around the use of headings, something that has long been an SEO must.
Anyway, seriously read it.
More On The Indented Listing
As any of my readers will know I don’t just like to roll out theories here at SEOwizz, I also like to back it up with hard proof.
My last post included advice around indented listings and how they can be used to increase the search traffic to your site.
I currently rank number one for the keyword “bing seo” a keyword that brings anywhere between 15 – 20 visitors a day from search engines. I thought I would make an attempt to really dominate this keyword by having an indented listing. Well this was three days ago and lookie what I woke up to this morning;
Now I own the top two spots and I am looking forward to an increase in traffic.
So, how did I do it?
Well pretty simple really;
1) I identified the page that was currently ranking.
2) Did a google search to see which of my pages was most relevant to the keyword after the ranking page e.g. bing seo site:seowizz.net
3) Once I identified the page I wanted to target I linked back to it from the ranking page using the target keyword and did the same from another page on my site using the keyword “bing seo”.
4) Sat back and waited for my double listing
Apart from the traffic this will produce it also proves another valuable point and that is how important your internal link structure can be.
Try and group up the most important parts of your site using a beneficial keyword theme. It’s one of the few places you have control of anchor text so make the most of it.
Do follow blogs
Me and my friend Mike who publishes a technology tips blog have recently been discussing links from do follow blogs and their effectiveness as to ranking.
I do comment on blogs and yes some are do follow but I have never really given much consideration to link juice and seen it as more of a social activity.
Anyway I decided to see if the links from do follow blogs pass any juice and after monitoring 15 of the blogs I comment on it has become apparent that these blogs do provide some benefit in terms of link building. I haven’t seen any ranking increase from it but have noticed an increase in link popularity and juice flowing to SEOwizz from these links.
Where I stand on do follow blogs
I still maintain the fact that blog commenting is a social activity, comment on a blog if you find the article interesting and not just because it’s a do follow. To be honest most do follow blogs are strict about the comments they’ll accept and won’t allow anchor manipulation, so any ranking benefit is diluted instantly.
So, do it as a social activity but your link building time is better spent elsewhere.
On a Sentimental Note
The last two weeks have seen things really come together at SEOwizz, traffic is at an all time high, business is flying, the blog is increasing in link popularity daily, rankings are stable when at one time they fluctuated by 20 positions, I now have Google site links which is a sign of authority and blog readership is increasing on an average of 35 readers a week. (pause, take a breath)
So why am I listing these things? Well it’s not because I am bragging, not at all.
It is for this simple fact, many start blogging and are deterred in the first 6 months because of low traffic and readership.
The reason I have managed the above is not because I have a secret formula or because I know something others don’t, it’s because I practiced the fundamentals of SEO consistently and made some great social friends in the process. Anyone who has knowledge in a well searched area is capable of putting a blog together, ranking highly and promoting their content and eventually running a successful blog.
Don’t get me wrong SEOwizz is far from the finished piece, I have plans for design and obviously a continued increase in rank and traffic, but I feel I have reached the position of Google actually trusting my site and I can move forward knowing I have a domain that can rank.
I guess I just wanted to make it clear that anyone trying to optimise their site, that good things come to those who work hard and are patient. There will be times when you wonder why you bother, when you think all these time consuming activities aren’t working. If you have a new site give it chance, if your site is older read this blog and make sure you’re doing things right
Hope everyone has a great weekend.Line Break
Author: Tim (292 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.