Google SEO & Search Engine Marketing Services

The Perfect Link Does Not Exist

We all should know by now the ideal structure of our link profiles;

Raw Link Popularity + From Authority Domains + Editorially/Naturally Given = Google Love/High Rankings

That is a very broad way of looking at what makes a good link profile so let’s break it down to individual links, what exactly are we looking for;

Anchor Text + High PR Page + Editorial + Few Other Link On Page = A great link

So I bet your feeling confident about getting these wonderful links and are going to leave the post now and start getting them? Right?

I didn’t think so, you see the problem is getting a link that gives us the right anchor text, is from an authority page, that is naturally awarded and on a page with few other links is almost an impossible job to ask of a single link, however we still need to have all these elements in our link profiles.

The truth is there is no such thing as a perfect link and in order to  take advantage of all these elements you need to use different strategies to get the links needed for your overall profile. So where do we look for these links and what exactly does each type of link give us?

In order to look at this in more detail let’s create some link pools;

  • Links for anchor text
  • Links that pass juice
  • Editorial Links

Yes I missed out few links on a page as there is no link building method that guarantee’s this sort of link, even with editorially awarded links it is still hit and miss. Here are the link pools and as you will see their are obvious overlaps.

Links For Anchor text

Yes you may get your anchor text in a naturally awarded link, however it will be rare and to rank for the keywords that attract traffic you are going to need a lot of links that carry anchor texts, for some keywords your going to need thousands. So the best methods are those which allow you a great degree of control over your link;

Article Marketing

OK many disregard this technique due to Google only recognising random links from articles, however if you know how to article market properly you will increase your chances of getting the maximum amount of links from your articles. Read my guide to article marketing for more information. Anyway article marketing is one of the best ways to get the anchor text you want, the resource box allows you to link back to your site using whatever anchor text you are targeting. One thing I will say with regards to article marketing is that any more than one link to the same url in the resource box is a waste, Google usually only counts 1 link to a unique page, on a page.

Blog Carnivals

Discount these type of links at your peril :) Not really but hey I am serious when I say some of my best links come from blog carnivals. It’s simple really, find a carnival relevant to your content and submit it, you can also suggest the text the webmaster uses to link back to you. I promote the tool Xingla pro which you will see a banner for at the bottom of this post, I promote it not to make money out of you guys but because I genuinely use and value it as a link building tool.


Directories are not the best way to get anchor text but it is still possible to use them for it. I only ever recommend submitting to relevant directories and when you do simply add you keyword as the title, some insist on using your business or blog name, but for those that don’t make the most of it.

Guest Posts

Doing guest posts can be time consuming but it will bring exposure to your site and if the webmaster is kind it will also help you to support your anchor growth, try and use the link naturally in your content and the result will be even better.

Links That Pass Juice

The competition

The best way to find links that pass juice is to find out where your competition are getting theirs from. This can be time consuming as you trail down your competitors links but the fruits can sometimes be high quality trusted links. Most links that carry juice will be less likely to carry the anchor text you are looking to implement.

Trusted Directories

Some of the more trusted directories will also allow some good amounts of link juice to flow to your site. The problem with the bigger directories is that you have to pay to be listed or the submission process is long and not guaranteed.


If you have a product you are trying to promote you could ask sites within the industry to review your product and link back to it from the page. I have no end of emails asking me to review new internet marketing tools, I just don’t have the time.

All the methods above are time consuming but worth allocating some of your link building efforts to.

Editorial Links

The main type of editorial links come from writing great content and using your social networking channels to promote it. Editorial links are going to vary with regards to anchor text and where they are placed, but they are usually 100% natural, exactly what Google wants to see. Ensuring your on page optimisation is done effeciently will give you a better chance of receiving the anchor text you want.

These link pools are very general and sometimes a link can fit in to two or even three categories. For example,

A blog carnival link may be anchored correctly and be on a page that passes a good amount of link juice or A link could be editorial and pass good link juice

It is my opinion that you should use as many ‘ethical’ methods as possible to get the links you need and this is how I would split your link building time.

link building

So the majority of your time should be spend getting the right anchor text closely followed by creating the right content that is going to attract links to your content naturally. The rest of the time in my opinion should be spend analyzing your competition and getting the links they have.

I hope you found this helpful and I hope it helps you better target your link building campaigns.

Line Break

Author: Tim (254 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.



steve, trade show displays guru September 2, 2009 at 5:10 pm

hi Tim,
I’ve been reading your blog for a few weeks. I like your common sense.
One question on this post… what do you mean by:
“Google only recognizes random links from articles”?
Do you mean if there are four links in an article, they might just count the third one, and on another article, just the second one? How do you know this?

Also, I can’t resist poking fun. You wrote:
“The main type of editorial links come from writing great conent”

That is not exactly a good example of “great *content*”… :) ~ Steve

Mike McEvoy September 2, 2009 at 9:42 pm

Tim, Great info and lots to digest. I still have lots to learn about the seemingly arcane world of linkbuilding, Especially if I don’t want it to become a 24×7 endeavor. Your blog has lots of very helpful and practical information and ideas. Thanks.

David September 3, 2009 at 1:18 am

I looked at the Xingla video and I don’t think it showed how to actually find the carnivals that are relevant to ones own site. Does Xingla have a ‘find carnivals by keyword’ feature built in?

Tim September 3, 2009 at 3:10 am

Hi Steve,

When I say Google only recognises random links, I mean they only index certain article pages, therefore if your article does not appear in Google’s index the link is meaningless in terms of Google optimisation. The articles that Google does index still will only count 1 link pointing at the same page, I like to use the resource box to point to my homepage and another page on my site blog, services etc…

Thanks for poiinting out the error, but I going to wimp out and blame my spell check, what can I say I’m a busy guy so everything is done at 100mph :)

Thanks for reading and commenting, let me know if you have anymore issues.

Tim September 3, 2009 at 3:11 am


I appreciate your comments, and I got you email just now and am going to answer it in a post if thats OK.

Tim September 3, 2009 at 3:13 am

Hi David,

Yes the product does have a keyword search built in, but remember to think in broad terms, there are some very generic carnivals, like general blogging and promotion ones. The tool helps you to find all those that are still active as well, this saves a heap of time.

Jonathan September 3, 2009 at 3:38 am

Hi Tim,
Good information for link building activities


Jonathan September 3, 2009 at 3:40 am

Hi Tim,

good information for link building activities.


steve, trade show displays guru September 4, 2009 at 10:47 am

hey Tim,
Thanks for your explanation. It makes perfect sense – google doesn’t count links on pages that it doesn’t index, and a lot of generic article pages don’t ever get indexed. I agree.
And I’ll keep reading as long as you keep posting stuff that I can learn from (which you seem to do and is why I started reading your blog in the first place!). Many other bloggers in this field just regurgitate “conventional wisdom”. :)

Tim September 4, 2009 at 10:59 am

Thanks Steve,

What can I say I’m flattered.

Ever since I started writing this blog I decided I was going to give the truth. A lot of blogs out there simply rewrite the stuff from the high profile blogs. If I read something one of the more established blogs I say, right sounds good, now I’ll go test it and a lot of my posts are based on these tests.

I say things how they are not how Google or Matt Cutts wants me to say them, If you rank a site by doing ABC that is exactly what I am going to be shouting about on this blog. I have been in this industry for years now and have optimised umpteen sites. SEO is not rocket science, even in competitive niches hard work and an analytical mind will see you good.

Anyway thanks for reading and I will keep trying to meet that high bar you’ve set :)

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