I have made my point about how valuable outgoing links can be to your site before but as I read over my old material and realised I had never covered all the good things that come with linking out to authority sites.
The big debate over outgoing or outbound links is simple, every outgoing link is a leak of PageRank from your domain, in essence this is true, however I have seen massive benefits on this blog and other sites that have come from linking out to reputable sources.
If you try to hoard PageRank by not linking out to quality sources here are a few reasons why you should maybe begin to give it a go;
It adds value
What do I mean by it adds value? Well think about it like this, no matter how hard you try to write quality content you are never going to be all things to everybody, someone will be writing more relevant well researched content on a particular area of your industry. Adding an avenue for users to rich resources will only help add credibility to your own site, you will become a resource of references as well as providing your own quality info.
Linking out = Linking in
No I am not going crazy and for me this point is obvious. When you link to a reputable source they are no doubt checking their traffic data and new link data. If they see that you’re willing to take part in the natural linking system that is the web, they will be more willing to throw a link your way. In fact I have met many new ‘webmaster’ friends by linking to them in my posts and even new clients. Make a quality resource and the chances are the site you mention will give you some credit for it. This is how the web was supposed to work.
Engage The Linkerati
If you’re unsure what the linkerati is, don’t worry, it was a made up term born at SEOmoz which basically describes the type of webmasters and industries around the web that are more inclined to linking or referring to relevant sources, these are the people that build the web and it is important to engage them. You can use social media to get their attention or one step better link to them from a quality resource on your site. This may not bring links straight away but it will allow them to engage with your material and sooner or later you could find a bunch of social dudes pushing your content around the web and this means links.
This will take you a while to construct if you have a new domain but mark my word, it works.
Boost your rankings!!
OK Tim, first you say “outgoing links leak PageRank” now you say “it boosts rankings”?? Yes you heard me right, even though there is nothing Google have admitted to many SEO‘s have seen a positive effect on rankings when linking to relevant sources.
If you want to read about a firsthand test read the post I wrote way back about the power of outgoing links. Linking to authority sites and more importantly anchoring the link with the keyword you are targeting will actually help to boost your SERP rank for that particular keyword!!
Why would Google do this?? Well it kind of makes sense, you are channelling the flow of web traffic to trustworthy relevant resources why wouldn’t Google reward it?? Just take a look at Wikipedia for a great example of this!!
So have I sold you on linking out?? I hope so because it will greatly add to the quality of your site and the experience your visitors encounter.
As a side note, thanks for all the emails/tweets/messages – for those of you who don’t know I have been pretty ill over the last week and mentioned it in my last post. Don’t worry I am getting back n trackLine Break
Author: Tim (294 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.