Google SEO & Search Engine Marketing Services

Outgoing Links – Why You Have To Love Them

I have made my point about how valuable outgoing links can be to your site before but as I read over my old material and realised I had never covered all the good things that come with linking out to authority sites.

The big debate over outgoing or outbound links is simple, every outgoing link is a leak of PageRank from your domain, in essence this is true, however I have seen massive benefits on this blog and other sites that have come from linking out to reputable sources.

If you try to hoard PageRank by not linking out to quality sources here are a few reasons why you should maybe begin to give it a go;

It adds value

What do I mean by it adds value? Well think about it like this, no matter how hard you try to write quality content you are never going to be all things to everybody, someone will be writing more relevant well researched content on a particular area of your industry. Adding an avenue for users to rich resources will only help add credibility to your own site, you will become a resource of references as well as providing your own quality info.

Linking out = Linking in

No I am not going crazy and for me this point is obvious. When you link to a reputable source they are no doubt checking their traffic data and new link data. If they see that you’re willing to take part in the natural linking system that is the web, they will be more willing to throw a link your way. In fact I have met many new ‘webmaster’ friends by linking to them in my posts and even new clients. Make a quality resource and the chances are the site you mention will give you some credit for it. This is how the web was supposed to work.

Engage The Linkerati

If you’re unsure what the linkerati is, don’t worry, it was a made up term born at SEOmoz which basically describes the type of webmasters and industries around the web that are more inclined to linking or referring to relevant sources, these are the people that build the web and it is important to engage them. You can use social media to get their attention or one step better link to them from a quality resource on your site. This may not bring links straight away but it will allow them to engage with your material and sooner or later you could find a bunch of social dudes pushing your content around the web and this means links.

This will take you a while to construct if you have a new domain but mark my word, it works.

Boost your rankings!!

OK Tim, first you say “outgoing links leak PageRank” now you say “it boosts rankings”?? Yes you heard me right, even though there is nothing Google have admitted to many SEO‘s have seen a positive effect on rankings when linking to relevant sources.

If you want to read about a firsthand test read the post I wrote way back about the power of outgoing links. Linking to authority sites and more importantly anchoring the link with the keyword you are targeting will actually help to boost your SERP rank for that particular keyword!!

Why would Google do this?? Well it kind of makes sense, you are channelling the flow of web traffic to trustworthy relevant resources why wouldn’t Google reward it?? Just take a look at Wikipedia for a great example of this!!

So have I sold you on linking out?? I hope so because it will greatly add to the quality of your site and the experience your visitors encounter.

As a side note, thanks for all the emails/tweets/messages – for those of you who don’t know I have been pretty ill over the last week and mentioned it in my last post. Don’t worry I am getting back n track ;)

Line Break

Author: Tim (254 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.



Mike McEvoy September 26, 2009 at 10:11 am

Well, you answered my questions before I even asked them. Many thanks. I have wrestling with this question off-and-on for some time but had not seen anyone address it as effectively as you have done here. You answered my questions and then some. I have been hesitant to include many outbound links for some of the exact reasons you mentioned. I’ll feel a bit less restricted now.

I’m assuming that these outgoing links are in-context links or links within a post. How would the outgoing linking benefits apply to things like a blog log or a list of links not within a post? Perhaps a list of “Great Blogs to Check Out” links in a sidebar or footer?

BunnygotBlog September 26, 2009 at 11:51 pm

Wonderful post and I agree links are very important in article.

Thanks for writing this informative article.

Tim September 28, 2009 at 3:13 am

Hi Mike,

I can’t really answer how links in footers or like you say a blogroll, effect the boost outgoing links give. As you will see I don’t use a blogroll and it’s not because I don’t like any I just think it creates too many outgoing links on the most powerful page of your site, the homepage, I regularly refer to other blogs in my posts editorially and in my opinion that is a better quality of link anyway.

The way I see it is when thinking about link building you should be looking for naturally given editorial links, if this is Google wants to see from the links pointing at your site why wouldn’t they want to see it from the links pointing out? Another Google mystery but thats my take :)

Tim September 28, 2009 at 3:14 am


No problem, thanks for reading and taking the time to comment

ashok October 3, 2009 at 5:07 am

Thank you for the advice! I never really thought about associating many of the “authority” articles I link to with a specific keyword; I usually just list the author’s name and article title in the anchor text. Will have to consider doing that next time I create a link.

Tim October 4, 2009 at 2:52 pm


You obviously need to keep up all your usual SEO techniques but you will be surprised with the effect optimised outbound links can have, good luck

James Eccles January 1, 2010 at 8:16 am

Great article! I have seen evidence of this myself,(i.e a particular page on a legal site became a pagerank 4 with no inbound links!) your content here is fascinating,
I’ll be sure to come and read your blog again Tim and bookmark your pages
5 Stars!

Tim January 1, 2010 at 12:10 pm

Hi James,

Thanks for your comment, I appreciate it. The outbound links factor used to be a bit of an SEO golden nuggett, however it is common knowledge now. Interesting to here about the PR4 page, that means it must have been getting it’s juice internally.

seminar projects March 18, 2010 at 3:22 am

hey dude
Great stuff! i got a lot of inspiration from this post
i went through this page four times
it is very interesting ….
am learning for social work


MBA Finanace Projects April 28, 2011 at 4:54 am

I am now convinced why I should have links going out…Awesum Post

Ron January 2, 2013 at 2:08 am

Hey, Tim;
Can you believe you’re getting a comment 3 years after you wrote the post?! And more than a year and a half since the last comment?! Well, call me slow, but I loved your post, and wanted to tell you so.
And…by the way… how about pulling out this post, dusting it off, and see if you’ve got anything fresh to add. Personally, I think that your post — amazingly — continues to be on the money today, in the age of Penguin and Panda. Not bad!
Anyway, thanks for a good post!

{ 1 trackback }

Previous post:

Next post: