I agree that keywords used should be targeted towards a relevant ordiance, and that content should be relevant. I don’t think you can necessarily optimise for a search engine anymore as keyword stuffing died years ago, users enter search queries therefore any search phrase you optimise for has been used by a potential user, buyer or whatever audience you are targeting. Relevance is always an issue and picking buyer keywords is sometimes a game of chance, this article was aimed at bloggers who generally want to increase their organic traffic because in the world of blogging unique visitors equals money.

When looking for longtail keywords I always use the broad match, this is because an exact match would normally show zero searches and that is not (in my opinion) an accurate figure. PLus using broad matches gives you a good idea of how many people are searching around that particular niche set of keywords.

For example, I targetted this post for “increase organic search engine traffic” however the search traffic hitting this post comes in around 20 – 30 variables like, increase search engine traffic, get more organic seach traffic, how to target organic search engines etc……

Using broad match means you can target keyword sets that you would miss if you switched to exact match.

Hope this helps

Thanks, I’m flattered. Its a great technique and will drive traffic over time.

Thanks for subscribing good to have you on board, please check out the tutorials for a full picture of SEO and then check out the category “seo blogging” for more specific information. Using SEO consistantly over time will definitely increase traffic levels.