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Increase Organic Search Engine Traffic The Easy Way

increase organic traffic

One of the things I am often asked is “how did you manage to increase your search engine traffic so quick?”.

I have been working on this blog for around 8 months now and to be honest building search traffic to around 350 a day, I don’t think it’s that big a deal, anyway let me first explain something.

A web page can only ever be optimised for 2 or 3 keywords, anymore than that and your simply giving your page too much work to do. So you have to create more and more content in order to drive the maximum amount of search content, easy.

OK, in order to drive as much free search engine traffic to your site as possible you also need to choose your keywords wisely and implement them correctly. This is where many webmasters lose the plot a little. I work with many clients who wish to chase high traffic terms and this is fine, however you cannot completely close your eyes on all the easy longtail keywords, these are the ones that can drive some major traffic to your site if focused on over the long term.

I was prompted to write this post after watching Rand’s video over on SEOmoz earlier today. Rand does a great job of describing the longtail but fails to tell us all how to implement it, however this is where SEOwizz steps in.

Some pointers if you could not be bothered to go to SEOmoz and watch the post are as follows;

  • 75% of all search’s are longtail keywords
  • 20% of search’s everyday are completely unique to Google’s algorithm

Enough said I think, this is something to be looked at in further detail.

The first thing I did before even sitting down and writing this post was to do a little research, it’s a dead easy method from my affiliate marketing days that helps generate some low competition keywords. These keywords may generate very little search traffic every month, however think of the difference in a year if every one of your blog posts were targeted.

Let me explain why I have used this technique in the past; in my early days of internet marketing I was pretty quick to jump on the Adwords band wagon, not from reading some get rich quick article but by doing my own research and selling affiliate products on Adwords. I was pretty good at it but high traffic keywords soon became far too expensive and paying more than $1 a click made no sense for promoting affiliate products. So in order to get the cheaper traffic I had to focus on the cheaper keywords and I had to find lots of them in order to make any campaign profitable.

So how did I find the keywords? Let me show you a small example and this is still what I do when I begin writing a keyword focused post and this is exactly why I have been able to build increasing search traffic month on month.

The First Step

Well you should know what you’re going to write about at this point so head over to the Google Keyword Tool, I have always found this to be the most accurate tool. OK, in the description box type in a broad keyword that describes what you’re going to write about. For this post I tapped in “search engine traffic”, yes very broad but were going to narrow it down.

Anyway here is an example of the results I got;

increase search engine traffic

As you can see there are a number of related terms and guess what were going to use all of them to dig into to some lovely longtail keywords, even in the first set of results there are some pretty low competition keywords, but let’s take this a little further.

increase organic search engine traffic

Add all the related keywords to your basket, and re type each one into the description box, this will give you more related terms, any you don’t already have in the basket add them to it.

Remember to do a keyword search for every related term, you will find new variations and at the end should have a nice list of related keywords that are mainly low competition.

It is important to remember you are searching for related terms and not ‘suggestions’; we are optimising the page for similar variations not completely different ones.

The Second Step

By now you should have a list of low competition keywords that look a little something like this, here are mine for this post.

increase web traffic

These are the keywords that are going to be the focus of the new post and that are hopefully going to drive web traffic to our page. You should pick a keyword that incorporates a little traffic with less competition and then use that as part of your post/article title. Then you should use as many variations as possible throughout the body of the article, maybe opt to have the list of keywords in a screen minimized so you can keep looking over it in order to add variations naturally into your content.

So just to make sure I am making this clear;

  • Choose a broad keyword relating to what you writing about
  • Pick out some of the longtial keyword variations
  • Carry out a keyword search using each variation to find more low competition longtail keywords
  • Once you have a list of keywords somewhere between 10 – 20, depending on the niche, start writing and incorporate the longtails NATURALLY

YES, this is not going to flood your site with traffic after one post; however it may give you anywhere between 1 and 20 visitors a month per post.

Target keywords in at least one post a week and you will soon see the traffic building up.

Not every post I write is keyword targeted and aimed at increasing organic search engine traffic, however I do try to use a good mixture and this is the reason I have been able to build up a consistent amount of search engine traffic to SEOwizz.

Even if you own a 100% commercial site you cannot fail to ignore the potential in targeting these keywords, yes it will take time but that is what SEO is all about, strategy and patience.

I am going to monitor the search traffic to this page over the next month and show you all the results to prove how this works and how effective it is at increasing web traffic.

You may also note that this post is pretty long and there is a very good reason for writing long posts…..

You can target more keywords = Get more traffic!!

Until next time, keep smiling :)

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Author: Tim (296 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.

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{ 48 comments… read them below or add one }

timethief September 11, 2009 at 4:09 pm

Wow! Thanks for sharing this useful information Tim. The way you have laid it all out is excellent. I was able to follow and understand every step of the process. Long may you blog!

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Tim September 11, 2009 at 4:12 pm

Hi TT,

As always your comments are very flattering. Long may you keep reading!
Nice to see you around :)

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timethief September 11, 2009 at 4:20 pm

I’ve been very ill this summer but the IV therapy was effective – yay! I’m now recovering now and the doctors say, “Easy does it.” Well, I’m so far behind in blogging that I don’t know where to begin, so I’m starting with catching up on blog reading first, research second, and then writing. I’m so very grateful that you have this blog because it contains everything a blogger needs to learn about optimizing their own blog.

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Tim September 11, 2009 at 4:34 pm

@TT,

Thats fantastic news, about your treatment. I drop in on your blog at least weekly and it seems to be progressing fine. I’m glad you find the info here useful and if the blog continues to grow the way it has over the last 2 months, then there is no chance of a slow down.

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PotatoChef September 12, 2009 at 6:51 pm

I have been using a similar system to select keywords on some of my blogs. It works really well. You take it one step further. I will be trying your system out to see howit works for me.

Thanks for sharing.

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Tim September 13, 2009 at 1:34 am

@Pchef,

It’s definitely one of the best ways for building up longterm traffic, I digg a little deeped to find more keywords, hence a bit more traffic, It’s only been days and the page has had a hand full of search visitors.

Thanks for dropping in ;)

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Mike McEvoy September 16, 2009 at 10:51 pm

Another excellent post. I really enjoy the way that you write so that just when I think I’m not following the logic, you tie things back together and it makes sense.

I’m a big fan of using long tail keywords. This post provides a very useful example and clear tactics for using them effectively. I was blown away by the stat that “20% of search’s everyday are completely unique to Google’s algorithm.” Would not have guessed a number that large. It will be interesting to see the results of your post a month from now. In the mean time, thanks for the insights.

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Tim September 17, 2009 at 1:07 am

Hello Mike,

Thanks for your comments.

The longtail is the only way to implement a high traffic web site, from search anyway. Even if you ranked number one for a high traffic keyword, you still need to implement longtail optimisation in order to maximise traffic. Many people that read this blog are bloggers themselves wanting to make a full time living online, the only way to have a full time income from your blog is to drive lot’s of traffic, this takes time to build up but the more you write the more keywords you can optimise for,

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Matt September 17, 2009 at 12:37 pm

Absolutely terrific post. Thank your for such a wonderful strategy and the information. I will certainly test this out on a new blog I am working on. Granted I know I have to do more than just research keywords and posts, but still this is some wonderful advice.
Thank you kindly

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Tim September 17, 2009 at 3:32 pm

@Matt,

Thanks for your comments. This is a strategy to think about when writing fresh content on your site, it will build your traffic slowly but surely. Your content doesn’t have to look unnatural either, simply input the keywords when it will fit nicely into the flow.

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Ricky October 15, 2009 at 5:41 am

Great article. I have few doubts. If you use similar keyword phrase or variation many times, doesnt it come under keyword stuffing? How many longtail keywords/keyword variations are we suppose to use per article? What is the maximum number of keywords should you use per article especially in variation? Is it ethical? I have many doubts but i prefer to ask few for time being.

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Tim October 15, 2009 at 1:50 pm

Hi Ricky,

In my opinion keyword stuffing is using exact keywords in H tags and title tags and unnaturally in content. All I am advising to do in this article is to use variations throughout your post, I tend to use 10 – 15 variations.

eg.
seo
seo services
seo techniques and advice
search engine optimisation and seo…… etc

Keep it natural and simply be mindful of the variations you want to include.

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Ricky October 15, 2009 at 3:09 pm

@Tim Thank you for the reply. I have subscribed to your blog via RSS. To be frank i failed to generate good amount of traffic to my blog and i need to learn seo tactics asap.

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Tim October 16, 2009 at 1:01 am

@Ricky,

Thanks for subscribing good to have you on board, please check out the tutorials for a full picture of SEO and then check out the category “seo blogging” for more specific information. Using SEO consistantly over time will definitely increase traffic levels.

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Nikki November 24, 2009 at 10:46 am

Thanks Tim for this useful information. I had to go to about 15 pages that showed up in google for “how find easy longtail” before I finally found some good information. It’s always nice to find a site with some real ( I mean useful) content.

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Tim November 24, 2009 at 5:38 pm

Hi Nikki,

Thanks, I’m flattered. Its a great technique and will drive traffic over time.

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Blogging Tips December 3, 2009 at 3:17 am

Thanks !! Got great help.Telling you frankly I got great help from your post.

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Kevin January 2, 2010 at 9:34 pm

For these google searches that you descirbe above, for the “Match Type” catagory are you using the broad or the exact search type? Does this correlate with the difference between searching for an exact phrase and searching just the phrase by itself in the search bar? Can you just explain a little bit about that match type please. Thanks.

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Tim January 3, 2010 at 4:05 am

Hello Kevin,

When looking for longtail keywords I always use the broad match, this is because an exact match would normally show zero searches and that is not (in my opinion) an accurate figure. PLus using broad matches gives you a good idea of how many people are searching around that particular niche set of keywords.

For example, I targetted this post for “increase organic search engine traffic” however the search traffic hitting this post comes in around 20 – 30 variables like, increase search engine traffic, get more organic seach traffic, how to target organic search engines etc……

Using broad match means you can target keyword sets that you would miss if you switched to exact match.

Hope this helps

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seooptim February 5, 2010 at 12:54 am

The volume of traffic is an important metric for any business, but in the end it’s all about converting that traffic. Learn whom your visitors are, target content to their needs, not just the needs of a search engine, and build your business through improving the relevance of the content on your site. Organic search is a very important source of traffic – use it wisely.

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Tim February 5, 2010 at 1:55 pm

@seooptim

I agree that keywords used should be targeted towards a relevant ordiance, and that content should be relevant. I don’t think you can necessarily optimise for a search engine anymore as keyword stuffing died years ago, users enter search queries therefore any search phrase you optimise for has been used by a potential user, buyer or whatever audience you are targeting. Relevance is always an issue and picking buyer keywords is sometimes a game of chance, this article was aimed at bloggers who generally want to increase their organic traffic because in the world of blogging unique visitors equals money.

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Ingrown Hair Remedy June 30, 2010 at 8:41 am

Getting traffic is a tough thing especially if you never take a look at the google keyword tool. Thanks for the post tim.

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sumanth January 4, 2011 at 1:50 am

nice explanation ..thanks for sharing..will surely implement in my next post///

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best anti spyware January 4, 2011 at 12:28 pm

Hey Tim,
Thanks or another good post. I just thought that I would share this link that I found because it totally blew away my conception of SEO and keywords

http://www.wordtracker.com/academy/how-to-optimize-a-page-for-search-engines

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Emforce January 17, 2011 at 1:47 pm

I definitely need to work on my keyword research as i just don’t feel I am doing enough of that. Although I have been having some success by just going out and writing and then just link building like mad to certain articles to try and raise their rankings! :)

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Tim January 17, 2011 at 1:59 pm

I think you always have to keep things natural, but a little keyword research can go a long way :)

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StrikeHawk eCommerce, Inc. January 29, 2011 at 11:11 am

Can you blog about planning a drupal site structure to take advantage of long tail keyword articles?

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Tim January 30, 2011 at 12:28 pm

Will try and fit it in asap, generally speaking it is very similar to the above, with a few tweaks, I’ll maybe do some sort of comparison

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Facebook Like March 8, 2011 at 11:10 am

I like all your post.I will keep visiting this blog very often.It is good to see you verbalise from the heart and your clarity on this important subject can be easily observed.

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hary March 14, 2011 at 12:04 am

thanks dude. :D
i will try this…….

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website development March 21, 2011 at 9:34 am

But however, sometimes the implementation is not as easy as it seem – or even less affected

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Jasjotbains May 16, 2011 at 11:10 am

Hey thanks :) I have tried keyword targeting,even succeeded in it (15 of my 110 posts appear in top 5 rankings,plus many pics appear at number 1 :) ) however it has only lead to at the max around 400-500 page views a day :( any more tips on how to increase that number ? Cant use traffic exchange.

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Tim May 22, 2011 at 8:49 am

Ranking for longtail terms is made up of quite a few factors but the two main ones are content and links.

You need to write a decent amount of content, all keyword rich and relevant, however you need to have enough links pointing to the domain to give it enough authority to rank.

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Jasjotbains May 22, 2011 at 9:49 am

Thanks:-) i am assuming you mean backlinks to the site when you said links pointing to the site. One more thing i would like to know is how to improve google page rank.i have seen sites with alexa rank near 100k and 0 google pagerank. Does it have any effect on my daily traffic?

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Tim May 22, 2011 at 10:03 am

Google PR as in the toolbar PageRank is only an indication of the quantity and quality of links you have pointing to your site, it’s pretty unreliable and only updates once a month. The authority of your website will have a big impact on the traffic levels you get to the site from natural search, however instead of focusing on PR or alexa, instead focus on getting as many unique domains as possible to link back to your site.

Your PR will go up in time if you look to do this.

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Jasjotbains May 22, 2011 at 10:50 am

Hmmm…thanks Tim :)
Getting backlinks has been my approach all the time,plus using and studying google adwords for finding out the best keywords for my site.Thanks for the confidence boost that I am on the right track :)

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passive profit portals June 6, 2011 at 10:07 am

Great discussion going on and i am really enjoying this.

I am usually going for long tail keywords which have 2000 to 3000 search globally. I always book my domain using that long tail keyword. That’s helps me to improve my ranking. After getting success with that, then i working with some high competitive keywords.

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sam June 12, 2011 at 11:16 am

This is one of the most helpful article i found to be easily understand keyword nomination technique …:D
Thanks Tim ..

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Jasleen June 23, 2011 at 4:43 am

Thanks for the wonderful article Tim :)

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Sandeep June 26, 2011 at 6:05 am

hey Tim Thanks Dear you have putted a great informations In your article but sir i have some problems in seo will you please support me please make a reply if you can thanks

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crazygunz July 26, 2011 at 9:04 pm

interesting read! till now probably I was concentrating on high competition keywords and never much concentrated on the long tail keywords with less competition. Hope to drive good traffic to my site with some changes to my keyword selection techniques. This keyword tool from google is a wonderful resource for finding the right keyword for one’s site. Thanks for this post Tim!

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Tim July 27, 2011 at 6:51 am

No worries,

Every client I have ever worked with has had around 70% of it’s organic traffic come from longtail terms, too big of a prize to be ignored.

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WORLD METAL RECYCLING October 28, 2011 at 2:56 am

Hi,

This is very informational blog for any SEO professional.

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plante medicinale November 22, 2011 at 1:44 am

This information about keyword research is very useful to me.I realized that I did it wrong until now ! ;)

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Nilesh January 28, 2012 at 11:58 am

Tim please give a look to my site and see what changes should i make to my site……I’m a newbie….please guide me….:-)

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Tim January 29, 2012 at 2:05 pm

Check here : – http://www.seowizz.net/2009/03/seo-tutorials.html

&

Here: http://www.seomoz.org/beginners-guide-to-seo

These will give you everything you need to know to optimise your website, remember the main ranking factor is links, you need to develop them to get more of your content indexed and ranking highly in Google.

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khayyam August 28, 2012 at 11:26 am

nice man, wonderful

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George Kush April 26, 2013 at 1:38 pm

Really a nice blog, i love the way you explained it tim, this article has almost cleared my doubts…
Thnks for sharing with us ….

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