This topic has got me writing at 1am in the morning here in the UK, it has frustrated me to such a degree I have been thinking about what to write all day.
I published an article yesterday about where to get links from and what different kinds of links provide your link profile with.
One of the methods I talked about was article marketing as a form of building up raw link popularity and anchor text relevance. I awoke this morning with an email from a good friend and reader here at SEO wizz stating that he had been told by high profile bloggers that article marketing was a waste of time and had no benefit to a site.
I am not going to name names as I don’t want to turn this post into a battle ground, but this situation highlighted to me a fundamental problem online and that is “we believe everything the power bloggers tell us”. How many times have you read something and then gone to test it out?? I bet few and none.
There are different types of online species, there are pure bloggers, who engage in social media and believe in creating diverse content to drive traffic to a site. Then you have the good old ‘ebook pushers’ who usually sell crap from a cheap landing page and a huge email list. Then you have internet marketers, they optimise sites to rank highly in the search engines and then monetise the traffic with ads and affiliate products.
All these different online entities have different ways of going about things, a pure blogger who simply writes content and engages in social media will spend years writing content before seeing any search traffic, I have been asked to assist some pretty high profile bloggers with increasing search traffic. Blogging is great and if you’re good at what you do and are consistent you will see success in the long run.
If you want to see search traffic sooner rather than later you are going to have to put your internet marketing hat on and use some SEO techniques to get some truly targeted traffic. Using techniques other than writing great content is not spamming, you can still provide value to the web with a link in mind. This is exactly why article marketing is a great way to build links and provide Google with some genuine content.
OK first of all what qualifies me to be giving you this advice?
Well bear in mind SEOwizz has only been registered since Jan 09, this was my search traffic over the last week or so:-
I am not showing you this to show off I am simply stating my credentials for
giving advice on this subject. If you’re struggling to increase your organic traffic you should definitely read on.
So back to the article marketing issue, why are people so hostile towards it? Well let me deal with the myths, this may hopefully clear up a few issues.
Duplicate content is only going to be an issue to your site if you use the articles from your site to submit to directories. If you rewrite an article from your site and make it totally different in structure you can also submit this to an article directory. So if you’re worried about duplicate content stop, it is blown way out of proportion.
Save The Content For Your Site
Yes your best articles should be posted at your own site. The articles you submit to directories do not need the same amount of effort, they simply need to talk about the basics of the niche you are targeting. Again there is nothing spammy about this, some people are looking for the basics, not everyone looking for SEO advice wants to know about domain juice and domain level metrics, only geeks like me bother with that
Benefits of Article Marketing
- Anchor text
- Increased Link Popularity
- Relevant Links
- Republished content – More links
Ok if you still think I am lying to you let’s look at a few facts, I did some digging into link profiles.
The top rank for “search engine optimisation” –
The top rank for “make money” –
Both these sites have published a ton of articles and if you look at most top sites 90% of them have implemented some form of content distribution for link building purposes.
I am not saying article marketing is the be all and end all of your link building, far from it. I would recommend giving it around 20% of your link building focus and if you’re targeting a niche keyword you may only need to issue a few articles to hit the first page.
How many do you submit and how often?? OK I am going to give you a tip here and most of you will ignore it or think I am trying to sell you something. The best way to go about article marketing is through a submission service, I personally use article marketer as I find it creates more links and the links carry more juice. If you don’t want to try this then submit to multiple directories for free.
More Article Marketing Tips
- Submit Unique Articles
- Anchor 1 Link to your homepage and one link to a deep page
- Use relevant keywords in the title and body
- Submit regularly for maximum effect
Article marketing does play a role in link building, of course as your site grows in popularity and strength the need to publish articles will be less as loads of webmasters around the web will be posting about your wonderful site, however it’s great to build a platform from.
If you have any questions please leave them in the comments, I hope this can help you all build a solid link foundation. If you feel like I do that article marketing can be a successful link source, please help me throw this one around the online world. Thanks.Line Break
Author: Tim (254 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.