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3 Ways To Ensure SEO Failure

There are some fundamental elements to SEO you need to know in order not fail in your search engine optimisation efforts before you even get started.

Forget keyword research, on page optimisation, content distribution, link baiting or anything like that. There are a few mentalities many online marketers suffer with before their campaign even gets going and I would strongly advise you take in the next three points in order to enhance your SEO efforts.

These points are made with an obvious bit of humour but it is amazing how many webmasters suffer with these symptoms.

Content is King Myth

If you are looking to make a go of it online and promote your site within the search engines you are NOT going to do it by simply creating great content? Well not anytime soon anyway.

You see what happens is new webmasters flock straight to the high profile blogs and read how creating ‘great’ content is the best link building method in the world, “do this and you’ll have the same success as Darren at Problogger!!!”.

Now let me make myself clear on this one, creating viral content is a skill that only comes with experience and luck, even the most popular bloggers around cannot make successful viral content week in week out and they have thousands of willing stumblers behind them. Yes, if you concentrate on creating rock solid content and you’re really good at it, sure you might see high rankings in 3 years or so but if you want high rankings any quicker you’re going to have to play it a little different.

Before you even launch your site you need to have a clear link building strategy, how are you going to build raw popularity? How are you going to get those one way high PageRank links? How are you going to get relevant links? These are the things you need to consider, so don’t think content alone is going to win the day, get your link building plan in place.

Blog Fanatic

Are you the type of person that reads blog after blog but never gets round to applying anything?? How many hours a week do you spend reading your favourite blogs?? Here’s an idea how about just getting on and doing it!

Look, it’s a good idea to read blogs in your niche on a topic you are interested in but don’t become obsessive with it. I have met too many webmasters who spend far too much time reading and less time writing content, building links, making connections, using social media and ensuring their own sites are up to scratch. Don’t fall into this trap set some time aside once or twice a week to read your favourite blogs and then implement what you have learnt.

Stat Junky

I am ashamed to say I suffered with this for many years, constantly checking stats, literally every 30 minutes, adsense, analytics, feedburner, rankings etc…. not healthy. If you are in this predicament you really need to focus all your efforts to get out of it because in my opinion it is the number one reason most webmasters fail to produce online success.

Problem number 1 – Checking your stats this often is complete a waste of time!! What do you possibly hope to achieve from it?? There are so many other things you should be doing with your time, if you feel like checking your stats right now STOP!! Write a great piece of content instead for a guest post or for your own site, do anything just step away from the stats!

Problem number 2 – YES!!!! I had 200 visitors today :) Ahhh I only have 5 today my site is a failure!! :(

If you’re checking your traffic stats or even ranking stats daily you’re going to see massive fluctuations, every webmaster does, however many new webmasters get disheartened by this and give up. Checking your stats daily is depressing and will soon drive you insane and 95% of you will give up. At the most check weekly but I personally prefer to look monthly unless I am carrying out research for a post which requires daily attention.

Trust me cutting down the amount of stat watching you do will greatly increase productivity and your SEO campaign will feel the benefit of it.

You may think this post was a bit of a joke but trust me, I have lost count of the amount webmasters that have struggled with this at some point including myself, cut it out and reap the reward :)

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Author: Tim (296 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.

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{ 10 comments… read them below or add one }

PotatoChef September 21, 2009 at 6:53 am

I was guilty of being a “Stat Junky”. The iPhone made this so easy. You could check stats anywhere at anytime.

I’ve been clean for over 6 months now.

Reply

Tim September 21, 2009 at 7:57 am

@PChef,

LOL, Ye tell me about it. Still I do admit to having analytics on my iPhone still :)

I’ll email you back sometime tonight regarding your question.

Reply

Matt September 23, 2009 at 7:48 am

haha, the stat junky sounds like me. I will not deny the fact that I fell in the same trap. Where every stat meant a make or break moment to me. It was like watching a stock market spike or crash on any given day. I think by doing that mistakes can also occur. I have finally kicked that habit and began looking for niches, trends and have learned Google Insights can be a good friend if understood correctly.

Great post Tim.

Reply

Tim September 23, 2009 at 9:55 am

Hi Matt,

It is kind of humourus. The habit has to be kicked for any serious webmaster, it is such a time drain and not exactly productive. I have a mini check through my stats once a fortnight and dig a little deeper once a month, I find this works well for me. Google insight and Google trends are great for finding some low competition keywords, to pick some quick traffic off of.

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Mike McEvoy September 23, 2009 at 10:56 pm

Tim,
While I think I’ve been guilty of all three charges at one time or another I particularly liked the “Content Is King Myth.” For anyone new to blogging it is really easy to become convinced by many of the most popular blogs that if you write useful, interesting content readers will come flocking to your blog by the thousands in no time.

Not quite reality. Of course it is very important to create quality content that people will find worthwhile and will want to read. However, there is still a Lot of work that needs to be done over an extended period of time to get people to even know that your blog exists.

I think you are right on the money with your point, “Yes, if you concentrate on creating rock solid content and you’re really good at it, sure you might see high rankings in 3 years or so…” Content is an important Key but building links and traffic is what is going to get your content Read by a growing audience.

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Tim September 24, 2009 at 3:49 am

@Mike,

It’s the number one reason many bloggers quit, they spend massive amounts of time creating great content but only a few people visit therefore only a few link back. You can always indulge heavily in social media in order to create a reader base but still the links are going to be slow coming in. I believe firmly in a healthy balance in all things, a few hours a week to social media, a few more to link building and the rest of the time I like to put some good posts forward, not all posts are riverting but they are all optimised, just about. For me this is the best way to build an online presence.

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searchbrat October 15, 2009 at 1:16 pm

Nice list, reminds me of a meeting I had with a “web entrepreneur” who had a web business but wasn’t getting any visitors. He had no concept of online marketing tactics, he believed in “If you build they will come”. I tried to explain “If you build it, they may come” dependent on it being something they want and if you have the ability to market it online.
Nice to compare this to my post along the exact same line http://www.searchbrat.com/how-to-ensure-your-seo-strategy-fails-like-a-champion
Sorry for the link in a comment, I am not spamming !!! Just thought it was relevant …

Thanks

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Tim October 15, 2009 at 1:54 pm

@searchbrat,

It is so funny those who think they can experience success without implementing SEO. Obviously you can rank high with a totally natural site but you must first get recognition througha marketing campaign of some sort, then your site has to be link worthy. How many people do you think are going to link to a price comparison site? Yet they still get the links, the fact is, in my opinion every online business needs to implement SEO.

Don’t worry about the link, its all good if its relevant.

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Travis October 30, 2009 at 8:51 am

I do ultimately think that content is king because… if you’re not producing high-quality, original content, then what good are you doing to your readers? I know that’s not the SOLE way to achieve a high search engine ranking, but I think it’s the best way to maintain readership. Of course… who says you can’t have both! Create great content AND promote your site…. that’s the best overall strategy anyone can have.

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Tim October 30, 2009 at 10:15 am

Hi Travis,

Don’t get me wrong here I know the value of quality unique content. The problem is a blogger comes along, puts a blog together with really amazing content but think that is all they need to do, if no one sees it no one will link to it, if no one links to it, Google will not likely index it, no Google no search traffic, 6 months down the line they give up because no one visits their blog.

You have to have a channel of promotion, SEO is one of them. I agree content is king, as long as you use your unique content in other places rather than your blog, this helps to build links, then traffic, readership, links and then higher rankings.

I am going to post on this soon, so watch this space :)

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