One aspect of SEO that is frequently ignored is analytics and it has many useful aspects. Not only does it help you keep track of your progress but it also highlights new linking partners and search trends.
What I want to focus on today is using your search analytics to grab low hanging fruit and immediately increase the search traffic that finds your site.
We all target certain keywords on certain pages, however we always get found on longtail variations relating to the topic we are targeting.
Here is a sample of the keywords seowizz was found on last week, as you would expect google seo and seo techniques sit near the top, however I had 1911 visits from 347 different keywords. A quick flick down these keywords can highlight some hidden opportunities. For example:
I was getting a little traffic for the keyword “google ranking factors” I checked my rank on Google and found I was on top of the second page. A little tweaking was performed which moved my page on to the first page of Google. It was a post I was ranking with therefore I could completely optimise the page for the new found keyword.
So if we find some of our deeper pages are bringing traffic on certain long tail keywords, the first thing we should do is check where we rank. If your on the second or third page, a little optimisation maybe all you need to put you on the first page and in line for more traffic.
So what are some of the things we need to do to increase our pages relevance and move it up the rankings.
First of all make sure the keyword is in your title tag. If it is in your title tag consider moving it to the front of your title tag and making it the exact keyword phrase. Remember the closer your keywords are to the beginning of your title tag the greater importance Google gives them.
Add your targeted keyword to the alt attribute of any images on the page, this will again increase your relevancy and move the page up the SERPS.
Create a link back to the page from an authority page of your site. Obviously the home page is preferred, however you will have deep pages on your site with some authority, link from them if the home page is not accessable. Remember to anchor your text, internal links still pass relevance.
Create a Few Backlinks
It maybe worth your while creating a few easy backlinks to the page from external sites. Fire out a few articles or submit to a blog carnival. This will give you a handful of backlinks and you will have the freedom to anchor the links with the target text.
This is so easy to implement that you really should not ignore it. Go through your search engine traffic, check your rank, if your on the second page or even third, consider further optimisation and watch your rankings rise (and hopefully your traffic).
Hope you find this helpful.Line Break
Author: Tim (294 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.